News & insights
Inspiring news, insights and comments from the 8020 team.
In the hunt for building stronger emotional bonds and long-lasting loyalty with their customers, airlines are creating bigger, bolder, and more immersive experiences.Experiential marketing represents one of the most powerful ...
At a PR consultancy you can wear a lot of hats – media relations guru, copywriter, confidant – but another role is becoming increasingly important, that of the film director.Video ...
Industry events and trade shows are a staple of any PR agency’s calendar, and no more so than in the aviation industry post-pandemic, where the desire to engage face-to-face with ...
We’re all familiar with the social media platforms Instagram, Twitter, LinkedIn, Facebook and, increasingly over our lockdown period, TikTok. The average adult spends over two hours per ...
Entering industry awards often falls low on the travel PR priority list; the process can be time-consuming and requires resources and focus you may feel you can’t afford. However, winning or even being ...
In a travel PR programme, hosting a press trip is a fantastic way to engage the media with your brand’s product or service. They typically yield excellent coverage and give ...
China’s most popular messaging app, WeChat, has fast become a vital tool for any business interacting with the Chinese market. With this in mind, we’ve put together a checklist to ...
CNBC is the business news outlet in the US and Canada (and now, thanks to its online presence, across the globe). Its multifaceted platform encompasses live television, a written news ...
Public relations is a vibrant and hugely successful industry. It can take you all over the world and introduce you to all sorts of people, which is part of what ...
Social media started off as something purely recreational, adding yet another rung to the lengthening communications ladder. Early platforms were a tool to talk to friends, meet new people and ...
You’ve scored an opportunity to promote your business with a media interview - now’s the time to maximise it. Here are four tried and trusted techniques to ensure you make ...
The spectacular twists and turns of Britain’s political landscape since the Brexit referendum have brought a temporary respite for newspaper publishers, with the public returning to newsstands in greater numbers. ...