Our strategies integrate media relations, social media, content and digital marketing techniques to achieve measurable gains in business performance.
Our name is inspired by Italian economist and engineer Vilfredo Pareto, whose Pareto Principle says that 80% of what you are trying to achieve results from only 20% of factors. The secret is to work out which 20% to focus upon. This is how we approach public relations and digital marketing. We work analytically to focus on the most influential audiences, media outlets, messages and issues. That lets us deliver great outcomes as successfully and efficiently as possible.