News & insights
Inspiring news, insights and comments from the 8020 team.
LinkedIn. The cornerstone of many B2B companies’ social media strategy.With the ability to stay in touch with real-world connections and celebrate the successes of past co-workers, LinkedIn has been a ...
LinkedIn. The cornerstone of many B2B companies’ social media strategy.With the ability to stay in touch with real-world connections and celebrate the successes of past co-workers, LinkedIn has been a ...
The UK Competitions and Markets Authority’s Green Claims Code aims to help companies understand and comply with the law when making environmental claims, with the aim of reducing greenwashing and ...
In the dynamic realm of communications, embracing cutting-edge technology is key to staying ahead in a fast-paced, ever-evolving landscape. Enter ChatGPT, an ingenious language model developed by OpenAI. With its ...
We all make mistakes. For brands, crisis situations can come out of nowhere. They can be caused by external events, completely outside of the organisation’s control – or blame can ...
Don’t be alarmed, but when I’m not writing white papers or articles for trade media publications, I’ll often be found jotting down hip-hop lyrics.As my day job became busier, I ...
As a concept, digital nomads are nothing new. People working and migrating across borders, moving between time zones, juggling work and leisure.But until recently, this lifestyle was restricted to certain ...
High Net Worth Individuals (HNWIs), otherwise known as the 1%, are an unpredictable and often illusive target audience. With almost immeasurably deep pockets, their preferences, behaviours, and expectations are completely ...
I was recently surprised by an article discussing how brands and marketers can better engage people aged ‘over 50’. It featured a group of marketing leaders discussing how the over-50s ...
Once again, the 8020 Digital Marketing team were out in force. This time, we hosted ABTA’s Advanced Digital Marketing for Travel workshop, sharing top tips and case studies with the ...
We’re excited to welcome Julia Farish to 8020 Communications as a director and senior management team member.Travel specialist Julia joins us from IHG Hotels & Resorts and will help boost ...
Earlier this month, there was evidence that not many businesses had considered that someone who would ‘prefer not to hear about Mothers’ Day’ would also prefer not to receive multiple ...
Influencer marketing is a big industry. Over the last few years, influencers have become a vital aspect of the marketing mix, driving significant lead generation, pipeline, and revenue.Globally, influencer marketing ...