Articles

News & insights

Inspiring news, insights and comments from the 8020 team.
Linkbuilding: Why backlinks can elevate your SEO to the next level
blogs Linkbuilding: Why backlinks can elevate your SEO to the next level
Digital marketing - 13th May 2022
Linkbuilding: Why backlinks can elevate your SEO to the next level

Focus on backlinks that add genuine value to your contentBuild relationships with the journalist before requesting/including backlinksThe odd nofollow link isn’t the end of the world, but don’t let it ...

news 8020 welcomes two new global transport tech clients
News - 10th May 2022
8020 welcomes two new global transport tech clients

We are excited to welcome and announce two new clients to the 8020 family. Award-winning air cargo charter business CharterSync, and advanced revenue operating system developer FLYR Labs. Both companies ...

blogs Facebook pixel: what is it and why you should use it
Social Media - 26th April 2022
Facebook pixel: what is it and why you should use it

No one can deny the importance of social media for businesses. However, what does differ, is the importance placed on each of the platforms and where efforts should be focused.Many ...

blogs What is Domain authority and why should digital marketers care?
Digital marketing - 1st April 2022
What is Domain authority and why should digital marketers care?

Domain Authority is…. A useful metric for measuring the search engine optimisation (SEO) effectiveness of your entire web domain.Domain Authority isn’t… a way to measure the effectiveness of individual pages ...

blogs EBACE: Making the most of the show
Trade Show PR - 24th March 2022
EBACE: Making the most of the show

For one week each May, Geneva becomes the centre of business jets, technology and charter operations as it plays host to the European Business Aviation Convention & Exhibition (EBACE). EBACE ...

news Loading to the aircraft
News - 14th March 2022
Air cargo tech business CharterSync appoints 8020 Communications

Award-winning air cargo charter business CharterSync has appointed aviation, travel and mobility specialist 8020 Communications to handle its global PR on a retained basis.Following a period of unprecedented growth in ...

blogs Should I be posting on weekends?
Social Media - 31st January 2022
Should I be posting on weekends?

Social media never stops.  It’s a 24/7 environment regardless of your business. So, a common question is whether your business should be posting on weekends?There are many blogs on when ...

e-books Guide to sustainability e-book
Sustainability - 19th January 2022
Guide to sustainability e-book

Sustainability is firmly on the international agenda and, as aviation, travel and mobility communications specialists, we are working with our clients’ brands to develop and execute robust sustainability propositions and ...

e-books Travel PR – Planning your recovery e-book
Travel - 19th January 2022
Travel PR – Planning your recovery e-book

We set out five priorities to focus on as you navigate your way to better times

blogs Capturing company b-roll for PR
Social Media - 5th December 2021
What’s the right video length for social media?

With the average person spending up to two and half hours a day on social media, there is only so much content we can consume before we lose interest. 8020 ...

blogs Aerial shot of Cyprus from airplane window.
Agency insights - 3rd December 2021
connecting with the ATI: an interview with founding chairman Stephen Henwood

The Aerospace Technology Institute is a collaboration between the UK Government and the private sector to create a strategic framework and investment for the country’s aerospace industry. The organisation is ...

e-books measuring results in PR e-book
Aviation - 18th November 2021
measuring results in PR e-book

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