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Inspiring news, insights and comments from the 8020 team.
Port of Dover appoints 8020 Communications to strategic comms brief
news Port of Dover
80:20 Communications - 3rd October 2022
Port of Dover appoints 8020 Communications to strategic comms brief

Travel, aviation and mobility PR specialist 8020 Communications has been appointed by the Port of Dover, together with its three ferry operators, to advise on and implement a communications strategy to ...

blogs GA4
Analytics - 22nd September 2022
The switch: what do PR professionals need to know about GA4?

There are 10 months left to fully make the switch from Universal Analytics (UA) to Google Analytics 4 (GA4).The earlier you make the switch, the more historical data you can ...

blogs Video interview
80:20 Communications - 4th August 2022
Life as a PR account executive

Watch ‘Life as a PR account executive’ on YouTube:We sat down with Caroline Reich to find out about her life as a PR account executive. From her love of the ...

blogs Taking flight in the metaverse: are new virtual worlds taking the future of travel to new heights?
Technology - 28th July 2022
Taking flight in the metaverse: are new virtual worlds taking the future of travel to new heights?

It’s been named as one of the top five emerging trends and technologies of 2022 by Gartner, yet there’s still so much we don’t know about the exciting and mysterious ...

blogs Video interview
80:20 Communications - 6th July 2022
Life as a PR account executive

Watch ‘Life as a PR account executive’ on YouTube:We sat down with Amber George to find out about her life as a PR account executive. From her favourite part of ...

blogs Electric car charging
Sustainability - 4th July 2022
Sustainability: how to showcase your efforts on social media

With air passenger journeys set to double within 20 years according to IATA, sustainability remains a huge challenge.In our latest video, 8020 operations director Kate Beveridge looks at:Why social media ...

blogs How do you find your tone of voice on social media?
Social Media - 20th June 2022
How do you find your tone of voice on social media?

What is tone of voice and what does it have to do with social media?Tone of voice is a core part of the branding process. It identifies the language, tempo ...

blogs Linkbuilding: Why backlinks can elevate your SEO to the next level
Digital marketing - 13th May 2022
Linkbuilding: Why backlinks can elevate your SEO to the next level

Focus on backlinks that add genuine value to your contentBuild relationships with the journalist before requesting/including backlinksThe odd nofollow link isn’t the end of the world, but don’t let it ...

news 8020 welcomes two new global transport tech clients
News - 10th May 2022
8020 welcomes two new global transport tech clients

We are excited to welcome and announce two new clients to the 8020 family. Award-winning air cargo charter business CharterSync, and advanced revenue operating system developer FLYR Labs. Both companies ...

blogs Facebook pixel: what is it and why you should use it
Social Media - 26th April 2022
Facebook pixel: what is it and why you should use it

No one can deny the importance of social media for businesses. However, what does differ, is the importance placed on each of the platforms and where efforts should be focused.Many ...

blogs What is Domain authority and why should digital marketers care?
Digital marketing - 1st April 2022
What is Domain authority and why should digital marketers care?

Domain Authority is…. A useful metric for measuring the search engine optimisation (SEO) effectiveness of your entire web domain.Domain Authority isn’t… a way to measure the effectiveness of individual pages ...

blogs EBACE: Making the most of the show
Trade Show PR - 24th March 2022
EBACE: Making the most of the show

For one week each May, Geneva becomes the centre of business jets, technology and charter operations as it plays host to the European Business Aviation Convention & Exhibition (EBACE). EBACE ...