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Inspiring news, insights and comments from the 8020 team.
If AI does the junior work, how will PR develop its next generation of trusted senior advisors?
blogs If AI does the junior work, how will PR develop its next generation of trusted senior advisors?
AI - 17th August 2026
If AI does the junior work, how will PR develop its next generation of trusted senior advisors?

Recently, I was sent a survey by my old college about how their young people can prepare for their future careers. It asked how they should embrace AI when so ...

news Why Every Operational Decision Is Now a Communications Decision
Best Management Practice - 10th August 2026
Why Every Operational Decision Is Now a Communications Decision

If 2026 has shown us anything, it’s that aviation and transport businesses are masters of disruption management. Airlines continue to grapple with aircraft delivery delays, scarce MRO slots, short-notice airspace ...

news Don’t be invisible: how CEOs can strengthen brand trust
Thought Leadership - 6th August 2026
Don’t be invisible: how CEOs can strengthen brand trust

Gone are the days of the invisible CEO. Once upon a time, it felt as though CEOs were simply a name badge, unheard of by the outside world. Who are ...

news Making live events work harder: 8020 Communications partners with TeamBA
Integrated PR - 7th July 2026
Making live events work harder: 8020 Communications partners with TeamBA

Live events, whether a conference, a gig or a football match, bring an energy and connection that are hard to beat.Digital channels allow organisations to reach stakeholders at speed and ...

news L-R Olivia Parkinson_Chloe Sanderson_8020 Communications_May 2026
80:20 Communications - 21st May 2026
8020 Communications bolsters senior aviation and transport teams with account director hires

London, UK, 21 May 2026 – Chloe Sanderson and Olivia Parkinson are joining aviation, travel and transport specialist 8020 Communications as account directors, boosting the consultancy’s PR and digital marketing ...

news London City Airport appoints 8020 Communications
News - 20th April 2026
London City Airport appoints 8020 Communications

London, UK: Aviation, travel and transport specialist consultancy 8020 Communications has been appointed by London City Airport as its retained agency with a global brief.8020 Communications will drive international awareness of ...

blogs The language of luxury
Agency insights - 20th April 2026
The language of luxury

Language allows us to convey a message, but also provides control over how that message is perceived.Benjamin Lee Whorf, an American linguist, considers the concept of language controlling messaging in ...

blogs From Loyalty to Lifestyle: Rethinking Frequent Flyer Comms in a Post-Crisis World
Airlines - 17th April 2026
From Loyalty to Lifestyle: Rethinking Frequent Flyer Comms in a Post-Crisis World

During the Covid-19 period, we saw a lot of rapid change. Many of us watched our workplaces introduce hybrid or fully remote working almost overnight. Entire social habits shifted, nightclubs ...

blogs Reimagining the coach sector – why diversity needs a front seat in 2026
Transport - 13th February 2026
Reimagining the coach sector – why diversity needs a front seat in 2026

When I attended The Big Coach Conversation event – which brought together manufacturers, compliance experts and industry leaders to discuss the future of the coach sector – one topic lingered ...

blogs Turbulence in the boardroom: how airlines are managing communications in a volatile world
Airlines - 18th December 2025
Turbulence in the boardroom: how airlines are managing communications in a volatile world

2025 has been unpredictable in countless ways, with global politics being anything but stable, economic pressures rattling both individuals and companies and tech evolving at a pace we’ve simply never ...

blogs LinkedIn as a leadership tool: How aviation leadership are building influence
Social Media - 25th November 2025
LinkedIn as a leadership tool: How aviation leadership are building influence

LinkedIn has quietly become a leadership tool for executives who want to build influence and speak directly to the people shaping the aviation industry. What once felt like a place ...

blogs Cabin crew: the rise of employee advocacy in aviation marketing
Social Media - 19th September 2025
Cabin crew: the rise of employee advocacy in aviation marketing

Think back to your last flight. Was it the cabin crew’s warm welcome that stuck with you? A funny announcement that made you smile? Or maybe the calm reassurance you ...