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Inspiring news, insights and comments from the 8020 team.
The 10 Pillars of a B2B LinkedIn Strategy
blogs The 10 Pillars of a B2B LinkedIn Strategy
Social Media - 16th October 2023
The 10 Pillars of a B2B LinkedIn Strategy

LinkedIn. The cornerstone of many B2B companies’ social media strategy.With the ability to stay in touch with real-world connections and celebrate the successes of past co-workers, LinkedIn has been a ...

blogs The Green Claims Code – stop, look, listen
Sustainability - 29th September 2023
The Green Claims Code – stop, look, listen

The UK Competitions and Markets Authority’s Green Claims Code aims to help companies understand and comply with the law when making environmental claims, with the aim of reducing greenwashing and ...

blogs The rise of ChatGPT: Is AI a communications industry silver bullet?
AI - 29th September 2023
The rise of ChatGPT: Is AI a communications industry silver bullet?

In the dynamic realm of communications, embracing cutting-edge technology is key to staying ahead in a fast-paced, ever-evolving landscape. Enter ChatGPT, an ingenious language model developed by OpenAI. With its ...

blogs 6 strategic steps you should add to your 2023 crisis comms plan
Crisis Communications - 15th August 2023
6 strategic steps you should add to your 2023 crisis comms plan

We all make mistakes. For brands, crisis situations can come out of nowhere. They can be caused by external events, completely outside of the organisation’s control – or blame can ...

blogs What the communications industry can learn from freestyle hip-hop
Copywriting - 5th June 2023
What the communications industry can learn from freestyle hip-hop

Don’t be alarmed, but when I’m not writing white papers or articles for trade media publications, I’ll often be found jotting down hip-hop lyrics.As my day job became busier, I ...

blogs The digital nomad opportunity: Helping travel and aviation brands tap into a lucrative market
Travel - 17th May 2023
The digital nomad opportunity: Helping travel and aviation brands tap into a lucrative market

As a concept, digital nomads are nothing new. People working and migrating across borders, moving between time zones, juggling work and leisure.But until recently, this lifestyle was restricted to certain ...

blogs HNWIs in travel and aviation: Targeting the new wave of luxury traveller
travel pr - 9th May 2023
HNWIs in travel and aviation: Targeting the new wave of luxury traveller

High Net Worth Individuals (HNWIs), otherwise known as the 1%, are an unpredictable and often illusive target audience. With almost immeasurably deep pockets, their preferences, behaviours, and expectations are completely ...

blogs Age-based labels: time to defy generational categories and clichés in marketing and PR
Agency insights - 2nd May 2023
Age-based labels: time to defy generational categories and clichés in marketing and PR

I was recently surprised by an article discussing how brands and marketers can better engage people aged ‘over 50’. It featured a group of marketing leaders discussing how the over-50s ...

blogs 7 key takeaways from our Advanced Digital Marketing for Travel workshop
Digital marketing - 24th April 2023
7 key takeaways from our Advanced Digital Marketing for Travel workshop

Once again, the 8020 Digital Marketing team were out in force. This time, we hosted ABTA’s Advanced Digital Marketing for Travel workshop, sharing top tips and case studies with the ...

blogs 8020 welcomes travel expert Julia Farish as director
80:20 Communications - 17th April 2023
8020 welcomes travel expert Julia Farish as director

We’re excited to welcome Julia Farish to 8020 Communications as a director and senior management team member.Travel specialist Julia joins us from IHG Hotels & Resorts and will help boost ...

blogs Moving from distinctly average to distinctive brands
Communications Strategy - 23rd March 2023
Moving from distinctly average to distinctive brands

Earlier this month, there was evidence that not many businesses had considered that someone who would ‘prefer not to hear about Mothers’ Day’ would also prefer not to receive multiple ...

blogs Travel influencer stocktake: Influencer marketing’s transformative impact on travel and tourism
Influencer marketing - 13th March 2023
Travel influencer stocktake: Influencer marketing’s transformative impact on travel and tourism

Influencer marketing is a big industry. Over the last few years, influencers have become a vital aspect of the marketing mix, driving significant lead generation, pipeline, and revenue.Globally, influencer marketing ...