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Inspiring news, insights and comments from the 8020 team.
How PPC fits into a wider communications strategy
blogs PPC ad
Digital marketing - 16th January 2023
How PPC fits into a wider communications strategy

Pay-per-click, or PPC as its more commonly known, can be incredibly complementary to a wider communications strategy, depending on your overall objectives. Firstly, what is PPC? PPC is a form of digital ...

blogs Accessibility
Video - 5th January 2023
Aiming for accessibility: Using video captioning to widen your audience

Going into 2023, many companies have developed their video strategies to ensure content is both varied and appealing to target audiences. However, an often-overlooked variable in developing content is whether ...

blogs Is it… time to BeReal?
Social Media - 15th November 2022
Is it… time to BeReal?

Yes, there is another new social media app to add to your phone. BeReal has been created to encourage users to stop using filters and sharing unrealistic images. Its name ...

news Award
Awards - 14th October 2022
8020 receives PRCA CMS Gold Award

We’re delighted to be named a Gold holder of the PRCA’s Communications Management Standard – but what is that, and why should you care?All PRCA member agencies are audited annually ...

blogs Woman at laptop
Digital marketing - 13th October 2022
Three ‘every day’ digital marketing tactics we use to help our clients outperform

With so many opportunities to engage your audience online, it can be tricky to know which tactics will work in ‘every day’ digital marketing.While large-scale, multi-channel campaigns can have immediate ...

blogs Changes in tracking
Digital marketing - 10th October 2022
How changes in tracking continues to present opportunity for digital marketers, rather than adversity

Despite Google’s third-party cookies receiving, yet another, extended grace period before being phased out towards the end of 2024, there’s no doubting the marketing world is currently undergoing a wholesale ...

news Port of Dover
80:20 Communications - 3rd October 2022
Port of Dover appoints 8020 Communications to strategic comms brief

Travel, aviation and mobility PR specialist 8020 Communications has been appointed by the Port of Dover, together with its three ferry operators, to advise on and implement a communications strategy to ...

news Taking flight in the metaverse: are new virtual worlds taking the future of travel to new heights?
Technology - 23rd September 2022
Taking flight in the metaverse: are new virtual worlds taking the future of travel to new heights?

It’s been named as one of the top five emerging trends and technologies of 2022 by Gartner, yet there’s still so much we don’t know about the exciting and mysterious ...

blogs GA4
Analytics - 22nd September 2022
The switch: what do PR professionals need to know about GA4?

There are 10 months left to fully make the switch from Universal Analytics (UA) to Google Analytics 4 (GA4).The earlier you make the switch, the more historical data you can ...

blogs Video interview
80:20 Communications - 4th August 2022
Life as a PR account executive

Watch ‘Life as a PR account executive’ on YouTube:We sat down with Caroline Reich to find out about her life as a PR account executive. From her love of the ...

blogs Video interview
80:20 Communications - 6th July 2022
Life as a PR account executive

Watch ‘Life as a PR account executive’ on YouTube:We sat down with Amber George to find out about her life as a PR account executive. From her favourite part of ...

blogs Electric car charging
Sustainability - 4th July 2022
Sustainability: how to showcase your efforts on social media

With air passenger journeys set to double within 20 years according to IATA, sustainability remains a huge challenge.In our latest video, 8020 operations director Kate Beveridge looks at:Why social media ...