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Inspiring news, insights and comments from the 8020 team.
6 strategic steps you should add to your 2023 crisis comms plan
blogs 6 strategic steps you should add to your 2023 crisis comms plan
Crisis Communications - 15th August 2023
6 strategic steps you should add to your 2023 crisis comms plan

We all make mistakes. For brands, crisis situations can come out of nowhere. They can be caused by external events, completely outside of the organisation’s control – or blame can ...

blogs Man and woman on set for a TV interview, focus on
coronavirus - 30th March 2020
Using video during COVID-19

The coronavirus (COVID-19) pandemic is a fast-developing situation, particularly for the aviation industry, affecting airlines and aerospace businesses across the world.  As restrictions on travel to prevent the spread of the virus are enforced, we’ve worked hard to support ...

blogs Navigating the media landscape during COVID-19 
coronavirus - 26th March 2020
Navigating the media landscape during COVID-19 

As business owners, marketeers, PRs – as people – we’ve all become more aware of the need to connect in these isolating times. The coronavirus (COVID-19) has brought unprecedented changes to our personal lives and the way we work and communicate. Brands and businesses are understandably unsure about what to say and ...

news Businessman Stop Domino Effect. Risk Management and Insurance Concept
Crisis Communications - 26th September 2019
8020 sponsors ABTA crisis training

Thomas Cook’s collapse, which is impacting large and small travel firms alike, underlines how a crisis can affect any company. To stay in business and protect your reputation it is ...

blogs Airplane in flight
Agency insights - 18th March 2019
737 Max: Boeing’s communications needs to build goodwill with pilots

Boeing is experiencing its worst crisis in decades, after two crashes involving its new and relatively unproven 737 Max aircraft. Immediately after the latest accident, Boeing’s media response followed best ...

blogs Media interview
Crisis Communications - 5th July 2018
Crisis ready: four steps to effective crisis communications management 

1. Preparation is key You simply cannot be too prepared when it comes to crisis management. Sure, you are unlikely to be able to predict the exact scenario you will ...

blogs what BA got wrong (and right)
Airlines - 29th May 2017
what BA got wrong (and right)

As one of the world’s major airlines, BA will have an extremely thorough process and apparatus for communicating in a crisis, which will have been tested through regular simulation exercises. ...

blogs Mastering crisis communications
Communications Strategy - 16th August 2016
Mastering crisis communications

Sunsail has been in the news for the wrong reasons this month, accused of not showing “an ounce of compassion” to the family of a girl who died on one ...

blogs Crisis-300×233.jpg
Communications Strategy - 22nd September 2015
Reputation crisis: what VW needs to do now

VW, the world’s leading automaker by volume, is facing every CEO’s worst nightmare this week. It is accused of deliberately trying to hoodwink US regulators and customers over the true ...

Blogs
Aviation - 17th July 2013
Sense prevails as Asiana drops TV litigation plan

Further to our earlier post, we are delighted to read in USA Today that Asiana Airlines has dropped its plan to sue KTVU-TV. The airline has clearly realised such an ...

blogs Crisis-300×233.jpg
Crisis Communications - 17th July 2013
Crisis communications: don’t make the same mistakes as Asiana and Pirelli

When you come under attack, it is human nature to want to fight back. Many of us have also heard the aphorism “attack is the best form of defence.” However, ...