News & insights
Inspiring news, insights and comments from the 8020 team.
We’re all familiar with the social media platforms Instagram, Twitter, LinkedIn, Facebook and, increasingly over our lockdown period, TikTok. The average adult spends over two hours per ...
Entering industry awards often falls low on the travel PR priority list; the process can be time-consuming and requires resources and focus you may feel you can’t afford. However, winning or even being ...
In a travel PR programme, hosting a press trip is a fantastic way to engage the media with your brand’s product or service. They typically yield excellent coverage and give ...
China’s most popular messaging app, WeChat, has fast become a vital tool for any business interacting with the Chinese market. With this in mind, we’ve put together a checklist to ...
CNBC is the business news outlet in the US and Canada (and now, thanks to its online presence, across the globe). Its multifaceted platform encompasses live television, a written news ...
Public relations is a vibrant and hugely successful industry. It can take you all over the world and introduce you to all sorts of people, which is part of what ...
Social media started off as something purely recreational, adding yet another rung to the lengthening communications ladder. Early platforms were a tool to talk to friends, meet new people and ...
You’ve scored an opportunity to promote your business with a media interview - now’s the time to maximise it. Here are four tried and trusted techniques to ensure you make ...
The spectacular twists and turns of Britain’s political landscape since the Brexit referendum have brought a temporary respite for newspaper publishers, with the public returning to newsstands in greater numbers. ...
The travel and tourism industry offers an infinite wealth of exciting and valuable content which can be leveraged through travel PR. However, when you’re working on this year’s marketing plan, ...
Snapchat is fast becoming the go-to social platform, especially in the millennial sphere (socially engaged people in the 18-35-year-old category) and companies have begun to clock onto this. Major brands, ...
‘Value’ is a tricky concept to pin down – after all, it means different things to different people. To a CFO, it’s likely to be about the bottom line, but ...