News & insights
Inspiring news, insights and comments from the 8020 team.
We are delighted to announce that Jim Donaldson, one of the most respected leaders in the UK public relations industry, is joining 8020 Communications as non-executive director.Until January, Jim served ...
An interesting meeting today with Kevin North at Sentiment Metrics, which has developed an online tool for tracking social media conversations. Many organisations are eager to get into Twitter and ...
Corporate sponsorship and brand activation are fine tools for business but they can occasionally put a premium on the quality of the PR support that they receive. Whether it is ...
Many of the best PR results come from responding to external news stories, rather than simply announcing things that have happened inside your firm.At 80:20, much of our time is ...
In June, we wrote about PR measurement and the various options organisations have for evaluating the impact of their communications. We followed this in July with some breaking news about ...
One of the enduring myths about PR is that you never know if it has worked; that PR and measurement are somehow incompatible. Of course, this is far from the ...
Thought leadership is one of the most effective techniques in public relations. By identifying an issue your customers care about, and sharing your insights into it, you can establish a ...