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Inspiring news, insights and comments from the 8020 team.
Communicating sustainability: what airlines can learn from the private jet industry
blogs wind turbines at dawn – Unsplash image so no licence needed sized
Sustainability - 6th February 2024
Communicating sustainability: what airlines can learn from the private jet industry

I was delighted to hear that BAR UK - the Board of Airline Representatives in the UK - has put forward an initiative with IATA to create more concise and ...

blogs Travel booking patterns revert to the ‘80s and ‘90s
Travel - 1st February 2024
Travel booking patterns revert to the ‘80s and ‘90s

I’m sure many Gen X-ers like me have childhood memories of flicking through glossy holiday brochures at their high street travel agents, with family holidays then booked off the back ...

blogs A new wave of brand ambassadors: The power of employee advocacy in the travel industry
Internal Communications - 28th January 2024
A new wave of brand ambassadors: The power of employee advocacy in the travel industry

In the fast-paced and ever-evolving travel industry, brands are always looking for more innovative ways to increase brand awareness, better engage with customers and prospects, and boost their own company ...

blogs How can I reach aviation professionals on LinkedIn?
Digital marketing - 20th January 2024
How can I reach aviation professionals on LinkedIn?

Much like with any B2B sector, LinkedIn is a core communications channel within most aviation business’ marketing strategy. Aviation professionals use the platform to make connections, research companies, explore the ...

blogs Connecting with the Next Gen: PR and Content Marketing for Travel Brands
Travel - 6th December 2023
Connecting with the Next Gen: PR and Content Marketing for Travel Brands

I recently attended ABTA’s Travel Trends 2023 conference, a jam-packed day full of discussions around upcoming trends with engaging Q&As and expert panels.In the ever-evolving landscape of travel, one notable ...

blogs The 10 Pillars of a B2B LinkedIn Strategy
Social Media - 16th October 2023
The 10 Pillars of a B2B LinkedIn Strategy

LinkedIn. The cornerstone of many B2B companies’ social media strategy.With the ability to stay in touch with real-world connections and celebrate the successes of past co-workers, LinkedIn has been a ...

blogs The Green Claims Code – stop, look, listen
Sustainability - 29th September 2023
The Green Claims Code – stop, look, listen

The UK Competitions and Markets Authority’s Green Claims Code aims to help companies understand and comply with the law when making environmental claims, with the aim of reducing greenwashing and ...

blogs The rise of ChatGPT: Is AI a communications industry silver bullet?
AI - 29th September 2023
The rise of ChatGPT: Is AI a communications industry silver bullet?

In the dynamic realm of communications, embracing cutting-edge technology is key to staying ahead in a fast-paced, ever-evolving landscape. Enter ChatGPT, an ingenious language model developed by OpenAI. With its ...

blogs 6 strategic steps you should add to your 2023 crisis comms plan
Crisis Communications - 15th August 2023
6 strategic steps you should add to your 2023 crisis comms plan

We all make mistakes. For brands, crisis situations can come out of nowhere. They can be caused by external events, completely outside of the organisation’s control – or blame can ...

blogs What the communications industry can learn from freestyle hip-hop
Copywriting - 5th June 2023
What the communications industry can learn from freestyle hip-hop

Don’t be alarmed, but when I’m not writing white papers or articles for trade media publications, I’ll often be found jotting down hip-hop lyrics.As my day job became busier, I ...

blogs The digital nomad opportunity: Helping travel and aviation brands tap into a lucrative market
Travel - 17th May 2023
The digital nomad opportunity: Helping travel and aviation brands tap into a lucrative market

As a concept, digital nomads are nothing new. People working and migrating across borders, moving between time zones, juggling work and leisure.But until recently, this lifestyle was restricted to certain ...

blogs HNWIs in travel and aviation: Targeting the new wave of luxury traveller
travel pr - 9th May 2023
HNWIs in travel and aviation: Targeting the new wave of luxury traveller

High Net Worth Individuals (HNWIs), otherwise known as the 1%, are an unpredictable and often illusive target audience. With almost immeasurably deep pockets, their preferences, behaviours, and expectations are completely ...