Focus on backlinks that add genuine value to your contentBuild relationships with the journalist before requesting/including backlinksThe odd nofollow link isn’t the end of the world, but don’t let it ...
No one can deny the importance of social media for businesses. However, what does differ, is the importance placed on each of the platforms and where efforts should be focused.Many ...
Domain Authority is…. A useful metric for measuring the search engine optimisation (SEO) effectiveness of your entire web domain.Domain Authority isn’t… a way to measure the effectiveness of individual pages ...
For one week each May, Geneva becomes the centre of business jets, technology and charter operations as it plays host to the European Business Aviation Convention & Exhibition (EBACE). EBACE ...
Social media never stops. It’s a 24/7 environment regardless of your business. So, a common question is whether your business should be posting on weekends?There are many blogs on when ...
With the average person spending up to two and half hours a day on social media, there is only so much content we can consume before we lose interest. 8020 ...
The Aerospace Technology Institute is a collaboration between the UK Government and the private sector to create a strategic framework and investment for the country’s aerospace industry. The organisation is ...
In today’s digital age, maintaining up to date and consistent messaging across your social media is a key strategy to increase awareness of your company. Social channels are equivalent to ...
We all know the marketing benefits of Instagram, Facebook, Tik Tok, Twitter and LinkedIn. The latest addition to the list of must-have social networks for travel brands is Clubhouse. And ...
As the travel industry slowly sees opportunities to recover, B2B travel companies are looking to market new solutions, collaborate and to help with that recovery. Over the past 18 months, ...
The newsletter publishing platform Substack has been cropping up in more conversations lately, and when something gets namechecked on the BBC Americast podcast it’s a sign of ...
Many businesses would love to be featured on TV, but it’s surprising how few make the small investment in b-roll that might get them there. Our 8020 Video PR specialist ...