Pay-per-click, or PPC as its more commonly known, can be incredibly complementary to a wider communications strategy, depending on your overall objectives. Firstly, what is PPC? PPC is a form of digital ...
Going into 2023, many companies have developed their video strategies to ensure content is both varied and appealing to target audiences. However, an often-overlooked variable in developing content is whether ...
Yes, there is another new social media app to add to your phone. BeReal has been created to encourage users to stop using filters and sharing unrealistic images. Its name ...
With so many opportunities to engage your audience online, it can be tricky to know which tactics will work in ‘every day’ digital marketing.While large-scale, multi-channel campaigns can have immediate ...
Despite Google’s third-party cookies receiving, yet another, extended grace period before being phased out towards the end of 2024, there’s no doubting the marketing world is currently undergoing a wholesale ...
There are 10 months left to fully make the switch from Universal Analytics (UA) to Google Analytics 4 (GA4).The earlier you make the switch, the more historical data you can ...
Watch ‘Life as a PR account executive’ on YouTube:We sat down with Caroline Reich to find out about her life as a PR account executive. From her love of the ...
Watch ‘Life as a PR account executive’ on YouTube:We sat down with Amber George to find out about her life as a PR account executive. From her favourite part of ...
With air passenger journeys set to double within 20 years according to IATA, sustainability remains a huge challenge.In our latest video, 8020 operations director Kate Beveridge looks at:Why social media ...
What is tone of voice and what does it have to do with social media?Tone of voice is a core part of the branding process. It identifies the language, tempo ...
Focus on backlinks that add genuine value to your contentBuild relationships with the journalist before requesting/including backlinksThe odd nofollow link isn’t the end of the world, but don’t let it ...
No one can deny the importance of social media for businesses. However, what does differ, is the importance placed on each of the platforms and where efforts should be focused.Many ...