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Inspiring news, insights and comments from the 8020 team.
Linkbuilding: Why backlinks can elevate your SEO to the next level
blogs Linkbuilding: Why backlinks can elevate your SEO to the next level
Digital marketing - 13th May 2022
Linkbuilding: Why backlinks can elevate your SEO to the next level

Focus on backlinks that add genuine value to your contentBuild relationships with the journalist before requesting/including backlinksThe odd nofollow link isn’t the end of the world, but don’t let it ...

blogs Facebook pixel: what is it and why you should use it
Social Media - 26th April 2022
Facebook pixel: what is it and why you should use it

No one can deny the importance of social media for businesses. However, what does differ, is the importance placed on each of the platforms and where efforts should be focused.Many ...

blogs What is Domain authority and why should digital marketers care?
Digital marketing - 1st April 2022
What is Domain authority and why should digital marketers care?

Domain Authority is…. A useful metric for measuring the search engine optimisation (SEO) effectiveness of your entire web domain.Domain Authority isn’t… a way to measure the effectiveness of individual pages ...

blogs EBACE: Making the most of the show
Trade Show PR - 24th March 2022
EBACE: Making the most of the show

For one week each May, Geneva becomes the centre of business jets, technology and charter operations as it plays host to the European Business Aviation Convention & Exhibition (EBACE). EBACE ...

blogs Should I be posting on weekends?
Social Media - 31st January 2022
Should I be posting on weekends?

Social media never stops.  It’s a 24/7 environment regardless of your business. So, a common question is whether your business should be posting on weekends?There are many blogs on when ...

blogs Capturing company b-roll for PR
Social Media - 5th December 2021
What’s the right video length for social media?

With the average person spending up to two and half hours a day on social media, there is only so much content we can consume before we lose interest. 8020 ...

blogs Aerial shot of Cyprus from airplane window.
Agency insights - 3rd December 2021
connecting with the ATI: an interview with founding chairman Stephen Henwood

The Aerospace Technology Institute is a collaboration between the UK Government and the private sector to create a strategic framework and investment for the country’s aerospace industry. The organisation is ...

blogs Social media algorithms – how much and how often?
Communications Strategy - 26th October 2021
Social media algorithms – how much and how often?

In today’s digital age, maintaining up to date and consistent messaging across your social media is a key strategy to increase awareness of your company. Social channels are equivalent to ...

blogs red phone2
Social Media - 13th October 2021
five reasons why travel brands should use Clubhouse

We all know the marketing benefits of Instagram, Facebook, Tik Tok, Twitter and LinkedIn. The latest addition to the list of must-have social networks for travel brands is Clubhouse. And ...

blogs Little boy with newsboy cap shouting on old fashioned megaphone
Communications Strategy - 23rd August 2021
b2b travel companies: are you making yourself heard?

As the travel industry slowly sees opportunities to recover, B2B travel companies are looking to market new solutions, collaborate and to help with that recovery. Over the past 18 months, ...

blogs Email subscribe, online newsletter vector template with plane and submit button for website. Modern vector illustration
Communications Strategy - 14th July 2021
Should public relations be targeting Substack newsletters?

The newsletter publishing platform Substack has been cropping up in more conversations lately, and when something gets namechecked on the BBC Americast podcast it’s a sign of ...

blogs Capturing company b-roll for PR
Communications Strategy - 3rd June 2021
Why you need company b-roll

Many businesses would love to be featured on TV, but it’s surprising how few make the small investment in b-roll that might get them there. Our 8020 Video PR specialist ...