At a PR consultancy you can wear a lot of hats – media relations guru, copywriter, confidant – but another role is becoming increasingly important, that of the film director.Video ...
Industry events and trade shows are a staple of any PR agency’s calendar, and no more so than in the aviation industry post-pandemic, where the desire to engage face-to-face with ...
I was delighted to hear that BAR UK - the Board of Airline Representatives in the UK - has put forward an initiative with IATA to create more concise and ...
I’m sure many Gen X-ers like me have childhood memories of flicking through glossy holiday brochures at their high street travel agents, with family holidays then booked off the back ...
In the fast-paced and ever-evolving travel industry, brands are always looking for more innovative ways to increase brand awareness, better engage with customers and prospects, and boost their own company ...
Much like with any B2B sector, LinkedIn is a core communications channel within most aviation business’ marketing strategy. Aviation professionals use the platform to make connections, research companies, explore the ...
I recently attended ABTA’s Travel Trends 2023 conference, a jam-packed day full of discussions around upcoming trends with engaging Q&As and expert panels.In the ever-evolving landscape of travel, one notable ...
LinkedIn. The cornerstone of many B2B companies’ social media strategy.With the ability to stay in touch with real-world connections and celebrate the successes of past co-workers, LinkedIn has been a ...
The UK Competitions and Markets Authority’s Green Claims Code aims to help companies understand and comply with the law when making environmental claims, with the aim of reducing greenwashing and ...
In the dynamic realm of communications, embracing cutting-edge technology is key to staying ahead in a fast-paced, ever-evolving landscape. Enter ChatGPT, an ingenious language model developed by OpenAI. With its ...
We all make mistakes. For brands, crisis situations can come out of nowhere. They can be caused by external events, completely outside of the organisation’s control – or blame can ...
Don’t be alarmed, but when I’m not writing white papers or articles for trade media publications, I’ll often be found jotting down hip-hop lyrics.As my day job became busier, I ...