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Inspiring news, insights and comments from the 8020 team.
How PPC fits into a wider communications strategy
blogs PPC ad
Digital marketing - 16th January 2023
How PPC fits into a wider communications strategy

Pay-per-click, or PPC as its more commonly known, can be incredibly complementary to a wider communications strategy, depending on your overall objectives. Firstly, what is PPC? PPC is a form of digital ...

blogs Accessibility
Video - 5th January 2023
Aiming for accessibility: Using video captioning to widen your audience

Going into 2023, many companies have developed their video strategies to ensure content is both varied and appealing to target audiences. However, an often-overlooked variable in developing content is whether ...

blogs Is it… time to BeReal?
Social Media - 15th November 2022
Is it… time to BeReal?

Yes, there is another new social media app to add to your phone. BeReal has been created to encourage users to stop using filters and sharing unrealistic images. Its name ...

blogs Woman at laptop
Digital marketing - 13th October 2022
Three ‘every day’ digital marketing tactics we use to help our clients outperform

With so many opportunities to engage your audience online, it can be tricky to know which tactics will work in ‘every day’ digital marketing.While large-scale, multi-channel campaigns can have immediate ...

blogs Changes in tracking
Digital marketing - 10th October 2022
How changes in tracking continues to present opportunity for digital marketers, rather than adversity

Despite Google’s third-party cookies receiving, yet another, extended grace period before being phased out towards the end of 2024, there’s no doubting the marketing world is currently undergoing a wholesale ...

blogs GA4
Analytics - 22nd September 2022
The switch: what do PR professionals need to know about GA4?

There are 10 months left to fully make the switch from Universal Analytics (UA) to Google Analytics 4 (GA4).The earlier you make the switch, the more historical data you can ...

blogs Video interview
80:20 Communications - 4th August 2022
Life as a PR account executive

Watch ‘Life as a PR account executive’ on YouTube:We sat down with Caroline Reich to find out about her life as a PR account executive. From her love of the ...

blogs Video interview
80:20 Communications - 6th July 2022
Life as a PR account executive

Watch ‘Life as a PR account executive’ on YouTube:We sat down with Amber George to find out about her life as a PR account executive. From her favourite part of ...

blogs Electric car charging
Sustainability - 4th July 2022
Sustainability: how to showcase your efforts on social media

With air passenger journeys set to double within 20 years according to IATA, sustainability remains a huge challenge.In our latest video, 8020 operations director Kate Beveridge looks at:Why social media ...

blogs How do you find your tone of voice on social media?
Social Media - 20th June 2022
How do you find your tone of voice on social media?

What is tone of voice and what does it have to do with social media?Tone of voice is a core part of the branding process. It identifies the language, tempo ...

blogs Linkbuilding: Why backlinks can elevate your SEO to the next level
Digital marketing - 13th May 2022
Linkbuilding: Why backlinks can elevate your SEO to the next level

Focus on backlinks that add genuine value to your contentBuild relationships with the journalist before requesting/including backlinksThe odd nofollow link isn’t the end of the world, but don’t let it ...

blogs Facebook pixel: what is it and why you should use it
Social Media - 26th April 2022
Facebook pixel: what is it and why you should use it

No one can deny the importance of social media for businesses. However, what does differ, is the importance placed on each of the platforms and where efforts should be focused.Many ...