News & insights
Inspiring news, insights and comments from the 8020 team.Much like with any B2B sector, LinkedIn is a core communications channel within most aviation business’ marketing strategy. Aviation professionals use the platform to make connections, research companies, explore the ...
LinkedIn. The cornerstone of many B2B companies’ social media strategy.With the ability to stay in touch with real-world connections and celebrate the successes of past co-workers, LinkedIn has been a ...
Once again, the 8020 Digital Marketing team were out in force. This time, we hosted ABTA’s Advanced Digital Marketing for Travel workshop, sharing top tips and case studies with the ...
Influencer marketing is a big industry. Over the last few years, influencers have become a vital aspect of the marketing mix, driving significant lead generation, pipeline, and revenue.Globally, influencer marketing ...
8020’s Digital Marketing team recently had the pleasure of running an ‘Advanced Social Media in Travel’ workshop for 50 delegates from ABTA’s member community.From social media trends and content strategy, ...
With so many opportunities to engage your audience online, it can be tricky to know which tactics will work in ‘every day’ digital marketing.While large-scale, multi-channel campaigns can have immediate ...
Going into 2023, many companies have developed their video strategies to ensure content is both varied and appealing to target audiences. However, an often-overlooked variable in developing content is whether ...
Yes, there is another new social media app to add to your phone. BeReal has been created to encourage users to stop using filters and sharing unrealistic images. Its name ...
With air passenger journeys set to double within 20 years according to IATA, sustainability remains a huge challenge.In our latest video, 8020 operations director Kate Beveridge looks at:Why social media ...
What is tone of voice and what does it have to do with social media?Tone of voice is a core part of the branding process. It identifies the language, tempo ...
No one can deny the importance of social media for businesses. However, what does differ, is the importance placed on each of the platforms and where efforts should be focused.Many ...
Social media never stops. It’s a 24/7 environment regardless of your business. So, a common question is whether your business should be posting on weekends?There are many blogs on when ...