Articles

News & insights

Inspiring news, insights and comments from the 8020 team.
How can I reach aviation professionals on LinkedIn?
blogs How can I reach aviation professionals on LinkedIn?
Digital marketing - 20th January 2024
How can I reach aviation professionals on LinkedIn?

Much like with any B2B sector, LinkedIn is a core communications channel within most aviation business’ marketing strategy. Aviation professionals use the platform to make connections, research companies, explore the ...

blogs The 10 Pillars of a B2B LinkedIn Strategy
Social Media - 16th October 2023
The 10 Pillars of a B2B LinkedIn Strategy

LinkedIn. The cornerstone of many B2B companies’ social media strategy.With the ability to stay in touch with real-world connections and celebrate the successes of past co-workers, LinkedIn has been a ...

blogs 7 key takeaways from our Advanced Digital Marketing for Travel workshop
Digital marketing - 24th April 2023
7 key takeaways from our Advanced Digital Marketing for Travel workshop

Once again, the 8020 Digital Marketing team were out in force. This time, we hosted ABTA’s Advanced Digital Marketing for Travel workshop, sharing top tips and case studies with the ...

blogs Travel influencer stocktake: Influencer marketing’s transformative impact on travel and tourism
Influencer marketing - 13th March 2023
Travel influencer stocktake: Influencer marketing’s transformative impact on travel and tourism

Influencer marketing is a big industry. Over the last few years, influencers have become a vital aspect of the marketing mix, driving significant lead generation, pipeline, and revenue.Globally, influencer marketing ...

blogs Panel discussion
Social Media - 3rd February 2023
7 takeaways from our Advanced Social Media in Travel workshop

8020’s Digital Marketing team recently had the pleasure of running an ‘Advanced Social Media in Travel’ workshop for 50 delegates from ABTA’s member community.From social media trends and content strategy, ...

blogs Woman at laptop
Digital marketing - 13th January 2023
Three ‘every day’ digital marketing tactics we use to help our clients outperform

With so many opportunities to engage your audience online, it can be tricky to know which tactics will work in ‘every day’ digital marketing.While large-scale, multi-channel campaigns can have immediate ...

blogs Accessibility
Video - 5th January 2023
Aiming for accessibility: Using video captioning to widen your audience

Going into 2023, many companies have developed their video strategies to ensure content is both varied and appealing to target audiences. However, an often-overlooked variable in developing content is whether ...

blogs Is it… time to BeReal?
Social Media - 15th November 2022
Is it… time to BeReal?

Yes, there is another new social media app to add to your phone. BeReal has been created to encourage users to stop using filters and sharing unrealistic images. Its name ...

blogs Electric car charging
Sustainability - 4th July 2022
Sustainability: how to showcase your efforts on social media

With air passenger journeys set to double within 20 years according to IATA, sustainability remains a huge challenge.In our latest video, 8020 operations director Kate Beveridge looks at:Why social media ...

blogs How do you find your tone of voice on social media?
Social Media - 20th June 2022
How do you find your tone of voice on social media?

What is tone of voice and what does it have to do with social media?Tone of voice is a core part of the branding process. It identifies the language, tempo ...

blogs Facebook pixel: what is it and why you should use it
Social Media - 26th April 2022
Facebook pixel: what is it and why you should use it

No one can deny the importance of social media for businesses. However, what does differ, is the importance placed on each of the platforms and where efforts should be focused.Many ...

blogs Should I be posting on weekends?
Social Media - 31st January 2022
Should I be posting on weekends?

Social media never stops.  It’s a 24/7 environment regardless of your business. So, a common question is whether your business should be posting on weekends?There are many blogs on when ...