News & insights
Inspiring news, insights and comments from the 8020 team.
Public transport is a cornerstone of society. It’s more than a means of getting from A to B – whether for school, work or healthcare – it connects communities, keeps ...
On the eve of the inauguration of the United States’ 47th President, the 2025 Edelman Trust Barometer was released, the annual analysis of public trust and credibility in government, business, ...
In the hunt for building stronger emotional bonds and long-lasting loyalty with their customers, airlines are creating bigger, bolder, and more immersive experiences.Experiential marketing represents one of the most powerful ...
Following sustained attack in Europe from climate activists, class warriors and politicians, the business aviation industry is showing some welcome signs of reclaiming its narrative, but this must only be ...
With air passenger journeys set to double within 20 years according to IATA, sustainability remains a huge challenge.In our latest video, 8020 operations director Kate Beveridge looks at:Why social media ...
What is tone of voice and what does it have to do with social media?Tone of voice is a core part of the branding process. It identifies the language, tempo ...
Over the past eight months, industry-leading companies and brands have been vying for the attention of the media’s ‘Tier 1’ priority business editors and writers. PR teams have been working ...
, 30 seconds There’s been a fair amount of press recently about business aviation’s bounce back, including our own view of the industry’s resilience in the face ...
Entering industry awards often falls low on the travel PR priority list; the process can be time-consuming and requires resources and focus you may feel you can’t afford. However, winning or even being ...
1. Preparation is key You simply cannot be too prepared when it comes to crisis management. Sure, you are unlikely to be able to predict the exact scenario you will ...
Sitting in London at the annual conference of the PRCA this morning, we were hearing some of the PR industry’s leading lights share interesting thoughts on the current PR challenges ...
If you are ever caught lying, people find it hard to trust you again. That’s an indisputable fact. And when trust, like a good reputation, takes years to build, you ...