News & insights
Inspiring news, insights and comments from the 8020 team.
Don’t be alarmed, but when I’m not writing white papers or articles for trade media publications, I’ll often be found jotting down hip-hop lyrics.As my day job became busier, I ...
8020’s Digital Marketing team recently had the pleasure of running an ‘Advanced Social Media in Travel’ workshop for 50 delegates from ABTA’s member community.From social media trends and content strategy, ...
What is tone of voice and what does it have to do with social media?Tone of voice is a core part of the branding process. It identifies the language, tempo ...
In a travel PR programme, hosting a press trip is a fantastic way to engage the media with your brand’s product or service. They typically yield excellent coverage and give ...
The use of colour in branding is a topic that has been widely disputed for decades. However, in travel PR, we know that many people will make an instant association ...
Although it can often be overlooked, achieving coverage in trade publications is hugely beneficial when establishing a brand’s identity within its industry and promoting its news to the right people.In ...
Marketing is always adapting. Even in the years since I studied the subject at university, the industry has changed dramatically. Then, the focus was very much on advertising and product ...
The ‘c-suite’ are the top executives in an organisation – the chief executive officer, chief financial officer and their ilk – and it’s a considerable marketing and PR challenge to ...
If you are ever caught lying, people find it hard to trust you again. That’s an indisputable fact. And when trust, like a good reputation, takes years to build, you ...
A well-written business blog can be an extremely powerful marketing tool, creating trust and authority around your company and keeping your website vibrant with new content. You’ll engage with existing ...