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News & insights

Inspiring news, insights and comments from the 8020 team.
EBACE: Making the most of the show
blogs EBACE: Making the most of the show
Trade Show PR - 24th March 2022
EBACE: Making the most of the show

For one week each May, Geneva becomes the centre of business jets, technology and charter operations as it plays host to the European Business Aviation Convention & Exhibition (EBACE). EBACE ...

blogs How to plan a whitepaper
Thought Leadership - 28th April 2020
Demonstrate your clients’ leadership credentials through a whitepaper

Part of our role as travel, aviation and transport PR specialists is to position our clients as experts in their field. While this can be achieved through press releases and ...

blogs Man and woman on set for a TV interview, focus on
coronavirus - 30th March 2020
Using video during COVID-19

The coronavirus (COVID-19) pandemic is a fast-developing situation, particularly for the aviation industry, affecting airlines and aerospace businesses across the world.  As restrictions on travel to prevent the spread of the virus are enforced, we’ve worked hard to support ...

blogs Navigating the media landscape during COVID-19 
coronavirus - 26th March 2020
Navigating the media landscape during COVID-19 

As business owners, marketeers, PRs – as people – we’ve all become more aware of the need to connect in these isolating times. The coronavirus (COVID-19) has brought unprecedented changes to our personal lives and the way we work and communicate. Brands and businesses are understandably unsure about what to say and ...

news 8020 appointed by MaaS tech-enabler, SkedGo
Transport - 9th February 2020
8020 appointed by MaaS tech-enabler, SkedGo

Mobility-as-a-Service (MaaS) sees the integration of multiple modes of transport into a single mobility service accessible on demand, allowing for everything from journey planning to ticket purchase, bike hire and parking, all in ...

news ETIHAD AIRWAYS A380
Aviation - 6th February 2020
8020 to promote Etihad Airways

In the airline world, Etihad Airways is one of the biggest names, widely admired for its pioneering approach to quality and service. We are therefore hugely proud that 8020 Communications ...

news 8020 secures ongoing relationship with Aerogility
About us - 25th September 2018
8020 secures ongoing relationship with Aerogility

Here at 8020, we are celebrating the onboarding of Aerogility as a retained client, following a successful six-month PR project with the leader in intelligent maintenance planning for the aviation ...

blogs introducing WeChat – in a nutshell
China PR - 23rd August 2018
introducing WeChat – in a nutshell

Our China PR expert, Esther Molina,  takes a look at China’s most influential digital platformMany people outside of China will have heard of WeChat and its efforts to take over ...

blogs Royal Brunei Airlines_ B787 (003)
Airlines - 9th August 2018
royal brunei airlines chooses 8020 for new long-haul push

We are delighted to announce our appointment by Royal Brunei Airlines, supporting the carrier as it bids for a larger slice of the long-haul market to Asia and Australia.As part ...

blogs power to the (female) people
About us - 25th July 2018
power to the (female) people

Although PR and communications has always tended to be a female dominated industry (with 66% of those employed being women), it has long been noted that the senior roles were ...

blogs Media interview
Crisis Communications - 5th July 2018
Crisis ready: four steps to effective crisis communications management 

1. Preparation is key You simply cannot be too prepared when it comes to crisis management. Sure, you are unlikely to be able to predict the exact scenario you will ...

blogs why trade PR is an essential part of a marketing strategy
Content Marketing - 8th June 2018
why trade PR is an essential part of a marketing strategy

Although it can often be overlooked, achieving coverage in trade publications is hugely beneficial when establishing a brand’s identity within its industry and promoting its news to the right people.In ...