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Inspiring news, insights and comments from the 8020 team.
4 ways airlines are using experiential marketing to create emotional connections
news 4 ways airlines are using experiential marketing to create emotional connections
Airlines - 10th December 2024
4 ways airlines are using experiential marketing to create emotional connections

In the hunt for building stronger emotional bonds and long-lasting loyalty with their customers, airlines are creating bigger, bolder, and more immersive experiences.Experiential marketing represents one of the most powerful ...

blogs Harnessing the power of data-driven storytelling in travel and aviation PR
travel pr - 9th September 2024
Harnessing the power of data-driven storytelling in travel and aviation PR

When it comes to making the most of their customer data, most travel companies are well-versed in using it as a direct marketing tool, targeting prospects and customers with personalised ...

blogs What do I need to know about labelling AI-generated content on social media?
AI - 22nd August 2024
What do I need to know about labelling AI-generated content on social media?

As aviation, travel and mobility PR and marketing experts, a question that has been posed to us this week is – how does labelling AI-generated content on social media work? ...

news Taking flight in the metaverse: are new virtual worlds taking the future of travel to new heights?
Technology - 23rd September 2022
Taking flight in the metaverse: are new virtual worlds taking the future of travel to new heights?

It’s been named as one of the top five emerging trends and technologies of 2022 by Gartner, yet there’s still so much we don’t know about the exciting and mysterious ...

blogs A rendering of the Horizon Aircraft Cavorite X5 hybrid eVTOL in flight
Communications Strategy - 19th February 2021
eVTOLs: a communications challenge as much as a technical one

 Some elements of animated sitcom The Jetsons are not that far off becoming reality. Emphasis on the word some – we’re not THAT pessimistic about our current ...

blogs Public transport during Covid-19
Sustainability - 24th November 2020
The future of public transport: has 2020 changed our habits for the better?

During the depths of the first lockdown, train use was at only 4% of usual capacity, and as I write in lockdown two, the figure is just ...

blogs Business aviation
Aviation - 1st October 2020
The business aviation ‘reformation’ – where next?

 With an emphasis on privacy, safety and control, it’s no wonder that business aviation has been attracting media attention throughout the COVID-19 pandemic. But, it was ...

blogs e-bike during the morning commute
Sustainability - 23rd June 2020
The e-bike revolution

, 30 seconds The e-bike revolutionGood news feels hard to find at the moment but, as experts in sustainable transport PR, we’re delighted to see bicycle shops enjoying ...

blogs Man and woman on set for a TV interview, focus on
coronavirus - 30th March 2020
Using video during COVID-19

The coronavirus (COVID-19) pandemic is a fast-developing situation, particularly for the aviation industry, affecting airlines and aerospace businesses across the world.  As restrictions on travel to prevent the spread of the virus are enforced, we’ve worked hard to support ...

blogs business  digital  marketing online concept and internet marketing
Communications Strategy - 24th November 2017
digital marketing and measurement – not quite as advertised?

As we look back on 2017, one of the more interesting developments has been early signs of a reappraisal of digital marketing. Some major advertisers have begun to question how ...

Blogs
Press Releases - 6th June 2013
Turkey, Indonesia, Mexico and the Philippines Emerge as Global Capacity Growth Drivers, Says OAG

TIMPs Overtake BRICs as Fastest Growing Aviation MarketsLuton, UK, 6 June 2013: Brazil, Russia, India and China (BRIC) are no longer the fastest growing group of countries in terms of ...

Blogs
Press Releases - 13th September 2011
IT Governance Praises ISO27001 But Warns Against Complacency

Geneva, Switzerland, 13 September 2011 – Alan Calder, Chief Executive of IT Governance (ITG), the one-stop shop for information security expertise, is today advising organisations globally to embrace the ISO27001 ...