News & insights
Inspiring news, insights and comments from the 8020 team.
No one can deny the importance of social media for businesses. However, what does differ, is the importance placed on each of the platforms and where efforts should be focused.Many ...
Social media never stops. It’s a 24/7 environment regardless of your business. So, a common question is whether your business should be posting on weekends?There are many blogs on when ...
With the average person spending up to two and half hours a day on social media, there is only so much content we can consume before we lose interest. 8020 ...
In today’s digital age, maintaining up to date and consistent messaging across your social media is a key strategy to increase awareness of your company. Social channels are equivalent to ...
We all know the marketing benefits of Instagram, Facebook, Tik Tok, Twitter and LinkedIn. The latest addition to the list of must-have social networks for travel brands is Clubhouse. And ...
As the furore surrounding Donald Trump’s departure as POTUS subsides, now is the time to start calmly assessing his legacy.Certainly no president sought to exploit social media ...
, 30 secondsBefore COVID-19 hit and travel ground almost to a halt, sustainability was a hot topic across the industry. Although 2020 was extremely challenging for airlines ...
We’re all familiar with the social media platforms Instagram, Twitter, LinkedIn, Facebook and, increasingly over our lockdown period, TikTok. The average adult spends over two hours per ...
For any travel business targeting Chinese customers, the WeChat social media platform – central to the lives and online spending of more than 1bn monthly users – is vitally important. ...
China’s most popular messaging app, WeChat, has fast become a vital tool for any business interacting with the Chinese market. With this in mind, we’ve put together a checklist to ...
Thinking of taking up WeChat for your business? Here is our insight into some of the most frequently asked questions about China’s favourite digital platform:What are the different types of ...
1. Preparation is key You simply cannot be too prepared when it comes to crisis management. Sure, you are unlikely to be able to predict the exact scenario you will ...