News & insights
Inspiring news, insights and comments from the 8020 team.
Social media platforms are constantly evolving, as the market becomes increasingly competitive with more apps being developed, all fighting for a spot to be the number one social network platform. ...
In the hunt for building stronger emotional bonds and long-lasting loyalty with their customers, airlines are creating bigger, bolder, and more immersive experiences.Experiential marketing represents one of the most powerful ...
As aviation, travel and mobility PR and marketing experts, a question that has been posed to us this week is – how does labelling AI-generated content on social media work? ...
When social media boomed in the 2010s, its main use was connecting users and allowing them to post pictures for the benefit of family and friends. Now, it has evolved ...
Much like with any B2B sector, LinkedIn is a core communications channel within most aviation business’ marketing strategy. Aviation professionals use the platform to make connections, research companies, explore the ...
LinkedIn. The cornerstone of many B2B companies’ social media strategy.With the ability to stay in touch with real-world connections and celebrate the successes of past co-workers, LinkedIn has been a ...
Once again, the 8020 Digital Marketing team were out in force. This time, we hosted ABTA’s Advanced Digital Marketing for Travel workshop, sharing top tips and case studies with the ...
Influencer marketing is a big industry. Over the last few years, influencers have become a vital aspect of the marketing mix, driving significant lead generation, pipeline, and revenue.Globally, influencer marketing ...
8020’s Digital Marketing team recently had the pleasure of running an ‘Advanced Social Media in Travel’ workshop for 50 delegates from ABTA’s member community.From social media trends and content strategy, ...
With so many opportunities to engage your audience online, it can be tricky to know which tactics will work in ‘every day’ digital marketing.While large-scale, multi-channel campaigns can have immediate ...
Going into 2023, many companies have developed their video strategies to ensure content is both varied and appealing to target audiences. However, an often-overlooked variable in developing content is whether ...
Yes, there is another new social media app to add to your phone. BeReal has been created to encourage users to stop using filters and sharing unrealistic images. Its name ...