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News & insights

Inspiring news, insights and comments from the 8020 team.
How do you find your tone of voice on social media?
blogs How do you find your tone of voice on social media?
Social Media - 20th June 2022
How do you find your tone of voice on social media?

What is tone of voice and what does it have to do with social media?Tone of voice is a core part of the branding process. It identifies the language, tempo ...

blogs quote-chalk-think-words-1024×683.jpg
Communications Strategy - 29th November 2018
lift your travel PR programme with these press trip alternatives  

In a travel PR programme, hosting a press trip is a fantastic way to engage the media with your brand’s product or service. They typically yield excellent coverage and give ...

blogs travel PR insight: the importance of colour in branding
Agency insights - 16th November 2018
travel PR insight: the importance of colour in branding

The use of colour in branding is a topic that has been widely disputed for decades. However, in travel PR, we know that many people will make an instant association ...

blogs why trade PR is an essential part of a marketing strategy
Content Marketing - 8th June 2018
why trade PR is an essential part of a marketing strategy

Although it can often be overlooked, achieving coverage in trade publications is hugely beneficial when establishing a brand’s identity within its industry and promoting its news to the right people.In ...

blogs Business teamwork
Agency insights - 25th February 2018
in a world of content marketing, why do we still need pr?

Marketing is always adapting.  Even in the years since I studied the subject at university, the industry has changed dramatically. Then, the focus was very much on advertising and product ...

blogs Boardroom
Communications Strategy - 18th January 2018
c-suite marketing: why long-form content remains key

The ‘c-suite’ are the top executives in an organisation – the chief executive officer, chief financial officer and their ilk – and it’s a considerable marketing and PR challenge to ...

blogs Trust
Agency insights - 19th May 2017
trust, Trump and the value of honesty in pr

If you are ever caught lying, people find it hard to trust you again. That’s an indisputable fact. And when trust, like a good reputation, takes years to build, you ...

blogs six tips on better business blogging
Agency insights - 10th January 2017
six tips on better business blogging

 A well-written business blog can be an extremely powerful marketing tool, creating trust and authority around your company and keeping your website vibrant with new content. You’ll engage with existing ...