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News & insights

Inspiring news, insights and comments from the 8020 team.
Exploring new horizons: PR strategies for promoting underserved travel destinations
blogs Exploring new horizons: PR strategies for promoting underserved travel destinations
Travel - 30th September 2024
Exploring new horizons: PR strategies for promoting underserved travel destinations

As travel confidence in on the rise, travel companies are spreading their wings and flocking to new and underserved destinations in an effort to diversify revenue streams and set themselves ...

news Posarelli Villas appoints 8020 Communications
News - 4th July 2024
Posarelli Villas appoints 8020 Communications

London, UK: Travel, aviation and mobility PR specialist 8020 Communications has been appointed by Posarelli Villas, a leading provider of luxury villa rentals in Europe and the Mediterranean.With more than 35 ...

blogs What’s new in social media – what the latest updates mean for your travel brand
Social Media - 4th July 2024
What’s new in social media – what the latest updates mean for your travel brand

When social media boomed in the 2010s, its main use was connecting users and allowing them to post pictures for the benefit of family and friends. Now, it has evolved ...

blogs Travel booking patterns revert to the ‘80s and ‘90s
Travel - 1st February 2024
Travel booking patterns revert to the ‘80s and ‘90s

I’m sure many Gen X-ers like me have childhood memories of flicking through glossy holiday brochures at their high street travel agents, with family holidays then booked off the back ...

blogs Connecting with the Next Gen: PR and Content Marketing for Travel Brands
Travel - 6th December 2023
Connecting with the Next Gen: PR and Content Marketing for Travel Brands

I recently attended ABTA’s Travel Trends 2023 conference, a jam-packed day full of discussions around upcoming trends with engaging Q&As and expert panels.In the ever-evolving landscape of travel, one notable ...

blogs The digital nomad opportunity: Helping travel and aviation brands tap into a lucrative market
Travel - 17th May 2023
The digital nomad opportunity: Helping travel and aviation brands tap into a lucrative market

As a concept, digital nomads are nothing new. People working and migrating across borders, moving between time zones, juggling work and leisure.But until recently, this lifestyle was restricted to certain ...

blogs HNWIs in travel and aviation: Targeting the new wave of luxury traveller
travel pr - 9th May 2023
HNWIs in travel and aviation: Targeting the new wave of luxury traveller

High Net Worth Individuals (HNWIs), otherwise known as the 1%, are an unpredictable and often illusive target audience. With almost immeasurably deep pockets, their preferences, behaviours, and expectations are completely ...

blogs Age-based labels: time to defy generational categories and clichés in marketing and PR
Agency insights - 2nd May 2023
Age-based labels: time to defy generational categories and clichés in marketing and PR

I was recently surprised by an article discussing how brands and marketers can better engage people aged ‘over 50’. It featured a group of marketing leaders discussing how the over-50s ...

blogs a typical day in the life of a travel PR specialist
About us - 16th August 2018
a typical day in the life of a travel PR specialist

As an agency specialising in aviation, travel and transport, we all have a natural passion for travel and, as a result, have collectively visited more than 90 countries. Being able ...

blogs evolve-3.jpg
How-to... - 7th September 2016
how can travel PR evolve?

The spectacular twists and turns of Britain’s political landscape since the Brexit referendum have brought a temporary respite for newspaper publishers, with the public returning to newsstands in greater numbers. ...

blogs my_plan-2-1.jpeg
How-to... - 7th September 2016
how to use travel PR for lead generation

The travel and tourism industry offers an infinite wealth of exciting and valuable content which can be leveraged through travel PR. However, when you’re working on this year’s marketing plan, ...

blogs snapchat for travel brands – a how-to guide
How-to... - 7th September 2016
snapchat for travel brands – a how-to guide

Snapchat is fast becoming the go-to social platform, especially in the millennial sphere (socially engaged people in the 18-35-year-old category) and companies have begun to clock onto this. Major brands, ...