News & insights

In the dynamic realm of communications, embracing cutting-edge technology is key to staying ahead in a fast-paced, ever-evolving landscape. Enter ChatGPT, an ingenious language model developed by OpenAI. With its ...

8020’s Digital Marketing team recently had the pleasure of running an ‘Advanced Social Media in Travel’ workshop for 50 delegates from ABTA’s member community.From social media trends and content strategy, ...

Pay-per-click, or PPC as its more commonly known, can be incredibly complementary to a wider communications strategy, depending on your overall objectives. Firstly, what is PPC? PPC is a form of digital ...

Changes in tracking. Its coming.Despite Google’s third-party cookies receiving, yet another, extended grace period before being phased out towards the end of 2024, there’s no doubting the marketing world is ...

Going into 2023, many companies have developed their video strategies to ensure content is both varied and appealing to target audiences. However, an often-overlooked variable in developing content is whether ...

Yes, there is another new social media app to add to your phone. BeReal has been created to encourage users to stop using filters and sharing unrealistic images. Its name ...

There are 10 months left to fully make the switch from Universal Analytics (UA) to Google Analytics 4 (GA4).The earlier you make the switch, the more historical data you can ...

Social media never stops.  It’s a 24/7 environment regardless of your business. So, a common question is whether your business should be posting on weekends?There are many blogs on when ...

Twitter has had a tough time of it lately, recording a fall in revenue for the first time and being forced into cutting a significant part of its workforce; however, ...