News & insights
Inspiring news, insights and comments from the 8020 team.
If 2026 has shown us anything, it’s that aviation and transport businesses are masters of disruption management. Airlines continue to grapple with aircraft delivery delays, scarce MRO slots, short-notice airspace ...
Gone are the days of the invisible CEO. Once upon a time, it felt as though CEOs were simply a name badge, unheard of by the outside world. Who are ...
LinkedIn has quietly become a leadership tool for executives who want to build influence and speak directly to the people shaping the aviation industry. What once felt like a place ...
Public transport is a cornerstone of society. It’s more than a means of getting from A to B – whether for school, work or healthcare – it connects communities, keeps ...
On the eve of the inauguration of the United States’ 47th President, the 2025 Edelman Trust Barometer was released, the annual analysis of public trust and credibility in government, business, ...
In the hunt for building stronger emotional bonds and long-lasting loyalty with their customers, airlines are creating bigger, bolder, and more immersive experiences.Experiential marketing represents one of the most powerful ...
Following sustained attack in Europe from climate activists, class warriors and politicians, the business aviation industry is showing some welcome signs of reclaiming its narrative, but this must only be ...
With air passenger journeys set to double within 20 years according to IATA, sustainability remains a huge challenge.In our latest video, 8020 operations director Kate Beveridge looks at:Why social media ...
What is tone of voice and what does it have to do with social media?Tone of voice is a core part of the branding process. It identifies the language, tempo ...
Over the past eight months, industry-leading companies and brands have been vying for the attention of the media’s ‘Tier 1’ priority business editors and writers. PR teams have been working ...
, 30 seconds There’s been a fair amount of press recently about business aviation’s bounce back, including our own view of the industry’s resilience in the face ...
Entering industry awards often falls low on the travel PR priority list; the process can be time-consuming and requires resources and focus you may feel you can’t afford. However, winning or even being ...