News & insights
Inspiring news, insights and comments from the 8020 team.With air passenger journeys set to double within 20 years according to IATA, sustainability remains a huge challenge.In our latest video, 8020 operations director Kate Beveridge looks at:Why social media ...
What is tone of voice and what does it have to do with social media?Tone of voice is a core part of the branding process. It identifies the language, tempo ...
Over the past eight months, industry-leading companies and brands have been vying for the attention of the media’s ‘Tier 1’ priority business editors and writers. PR teams have been working ...
, 30 seconds There’s been a fair amount of press recently about business aviation’s bounce back, including our own view of the industry’s resilience in the face ...
Entering industry awards often falls low on the travel PR priority list; the process can be time-consuming and requires resources and focus you may feel you can’t afford. However, winning or even being ...
1. Preparation is key You simply cannot be too prepared when it comes to crisis management. Sure, you are unlikely to be able to predict the exact scenario you will ...
Sitting in London at the annual conference of the PRCA this morning, we were hearing some of the PR industry’s leading lights share interesting thoughts on the current PR challenges ...
If you are ever caught lying, people find it hard to trust you again. That’s an indisputable fact. And when trust, like a good reputation, takes years to build, you ...
A well-written business blog can be an extremely powerful marketing tool, creating trust and authority around your company and keeping your website vibrant with new content. You’ll engage with existing ...
Social media started off as something purely recreational, adding yet another rung to the lengthening communications ladder. Early platforms were a tool to talk to friends, meet new people and ...