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News & insights

Inspiring news, insights and comments from the 8020 team.
Sustainability: how to showcase your efforts on social media
blogs Electric car charging
Sustainability - 4th July 2022
Sustainability: how to showcase your efforts on social media

With air passenger journeys set to double within 20 years according to IATA, sustainability remains a huge challenge.In our latest video, 8020 operations director Kate Beveridge looks at:Why social media ...

blogs How do you find your tone of voice on social media?
Social Media - 20th June 2022
How do you find your tone of voice on social media?

What is tone of voice and what does it have to do with social media?Tone of voice is a core part of the branding process. It identifies the language, tempo ...

blogs Just the business: how to secure top financial media coverage
Journalists - 15th October 2020
Just the business: how to secure top financial media coverage

Over the past eight months, industry-leading companies and brands have been vying for the attention of the media’s ‘Tier 1’ priority business editors and writers. PR teams have been working ...

blogs Private Business jet on a taxiway
Aviation - 4th August 2020
How business jets have been used in the medical response to Covid-19

, 30 seconds There’s been a fair amount of press recently about business aviation’s bounce back, including our own view of the industry’s resilience in the face ...

blogs boy shouting
How-to... - 4th December 2018
boosting your travel PR with industry awards  

Entering industry awards often falls low on the travel PR priority list; the process can be time-consuming and requires resources and focus you may feel you can’t afford.  However, winning or even being ...

blogs Media interview
Crisis Communications - 5th July 2018
Crisis ready: four steps to effective crisis communications management 

1. Preparation is key You simply cannot be too prepared when it comes to crisis management. Sure, you are unlikely to be able to predict the exact scenario you will ...

blogs uber counts the reputational cost of bad behaviour
Media - 22nd September 2017
uber counts the reputational cost of bad behaviour

Sitting in London at the annual conference of the PRCA this morning, we were hearing some of the PR industry’s leading lights share interesting thoughts on the current PR challenges ...

blogs Trust
Agency insights - 19th May 2017
trust, Trump and the value of honesty in pr

If you are ever caught lying, people find it hard to trust you again. That’s an indisputable fact. And when trust, like a good reputation, takes years to build, you ...

blogs six tips on better business blogging
Agency insights - 10th January 2017
six tips on better business blogging

 A well-written business blog can be an extremely powerful marketing tool, creating trust and authority around your company and keeping your website vibrant with new content. You’ll engage with existing ...

blogs hands-woman-laptop-notebook-1.jpg
About us - 20th September 2016
5 top tips for a greater facebook presence

Social media started off as something purely recreational, adding yet another rung to the lengthening communications ladder. Early platforms were a tool to talk to friends, meet new people and ...