News & insights
Inspiring news, insights and comments from the 8020 team.
Much like with any B2B sector, LinkedIn is a core communications channel within most aviation business’ marketing strategy. Aviation professionals use the platform to make connections, research companies, explore the ...
Pay-per-click, or PPC as its more commonly known, can be incredibly complementary to a wider communications strategy, depending on your overall objectives. Firstly, what is PPC? PPC is a form of digital ...
With so many opportunities to engage your audience online, it can be tricky to know which tactics will work in ‘every day’ digital marketing.While large-scale, multi-channel campaigns can have immediate ...
The spectacular twists and turns of Britain’s political landscape since the Brexit referendum have brought a temporary respite for newspaper publishers, with the public returning to newsstands in greater numbers. ...
The travel and tourism industry offers an infinite wealth of exciting and valuable content which can be leveraged through travel PR. However, when you’re working on this year’s marketing plan, ...