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Inspiring news, insights and comments from the 8020 team.
Linkbuilding: Why backlinks can elevate your SEO to the next level
blogs Linkbuilding: Why backlinks can elevate your SEO to the next level
Digital marketing - 13th May 2022
Linkbuilding: Why backlinks can elevate your SEO to the next level

Focus on backlinks that add genuine value to your contentBuild relationships with the journalist before requesting/including backlinksThe odd nofollow link isn’t the end of the world, but don’t let it ...

blogs Facebook pixel: what is it and why you should use it
Social Media - 26th April 2022
Facebook pixel: what is it and why you should use it

No one can deny the importance of social media for businesses. However, what does differ, is the importance placed on each of the platforms and where efforts should be focused.Many ...

blogs What is Domain authority and why should digital marketers care?
Digital marketing - 1st April 2022
What is Domain authority and why should digital marketers care?

Domain Authority is…. A useful metric for measuring the search engine optimisation (SEO) effectiveness of your entire web domain.Domain Authority isn’t… a way to measure the effectiveness of individual pages ...

blogs Capturing company b-roll for PR
Communications Strategy - 3rd June 2021
Why you need company b-roll

Many businesses would love to be featured on TV, but it’s surprising how few make the small investment in b-roll that might get them there. Our 8020 Video PR specialist ...

blogs close up on man hand using tab pad on laptop to working about futuristic of social media marketing icon for internet network technology and business concept
Communications Strategy - 20th October 2020
covid and PR strategy: how to connect with your audiences in 2021

No one really knows what shape the ‘new normal’ will take when the economy finally recovers from the impact of coronavirus…but smart companies aren’t waiting to find ...

blogs introducing WeChat – in a nutshell
China PR - 23rd August 2018
introducing WeChat – in a nutshell

Our China PR expert, Esther Molina,  takes a look at China’s most influential digital platformMany people outside of China will have heard of WeChat and its efforts to take over ...

blogs why trade PR is an essential part of a marketing strategy
Content Marketing - 8th June 2018
why trade PR is an essential part of a marketing strategy

Although it can often be overlooked, achieving coverage in trade publications is hugely beneficial when establishing a brand’s identity within its industry and promoting its news to the right people.In ...

blogs business  digital  marketing online concept and internet marketing
Communications Strategy - 24th November 2017
digital marketing and measurement – not quite as advertised?

As we look back on 2017, one of the more interesting developments has been early signs of a reappraisal of digital marketing. Some major advertisers have begun to question how ...