News & insights
Inspiring news, insights and comments from the 8020 team.
Social media platforms are constantly evolving, as the market becomes increasingly competitive with more apps being developed, all fighting for a spot to be the number one social network platform. ...
Running Google Ads has plenty of benefits: (almost) guaranteed appearance in the SERPs, the ability to directly target your audience with the messaging you want, and it can be very ...
Why do you need to structure a blog for SEO? And why is it important for travel and aviation companies?Search Engine Optimisation (SEO) is the process of optimising your website’s ...
By using digital tactics – alongside a PR campaign – to reach customers ahead of NBAA, you maximize the investment you’ve already made in event attendance.While each campaign is different, ...
Much like with any B2B sector, LinkedIn is a core communications channel within most aviation business’ marketing strategy. Aviation professionals use the platform to make connections, research companies, explore the ...
LinkedIn. The cornerstone of many B2B companies’ social media strategy.With the ability to stay in touch with real-world connections and celebrate the successes of past co-workers, LinkedIn has been a ...
Once again, the 8020 Digital Marketing team were out in force. This time, we hosted ABTA’s Advanced Digital Marketing for Travel workshop, sharing top tips and case studies with the ...
8020’s Digital Marketing team recently had the pleasure of running an ‘Advanced Social Media in Travel’ workshop for 50 delegates from ABTA’s member community.From social media trends and content strategy, ...
Pay-per-click, or PPC as its more commonly known, can be incredibly complementary to a wider communications strategy, depending on your overall objectives. Firstly, what is PPC? PPC is a form of digital ...
With so many opportunities to engage your audience online, it can be tricky to know which tactics will work in ‘every day’ digital marketing.While large-scale, multi-channel campaigns can have immediate ...
Changes in tracking. Its coming.Despite Google’s third-party cookies receiving, yet another, extended grace period before being phased out towards the end of 2024, there’s no doubting the marketing world is ...
Going into 2023, many companies have developed their video strategies to ensure content is both varied and appealing to target audiences. However, an often-overlooked variable in developing content is whether ...