News & insights
Inspiring news, insights and comments from the 8020 team.
Focus on backlinks that add genuine value to your contentBuild relationships with the journalist before requesting/including backlinksThe odd nofollow link isn’t the end of the world, but don’t let it ...
No one can deny the importance of social media for businesses. However, what does differ, is the importance placed on each of the platforms and where efforts should be focused.Many ...
Domain Authority is…. A useful metric for measuring the search engine optimisation (SEO) effectiveness of your entire web domain.Domain Authority isn’t… a way to measure the effectiveness of individual pages ...
Many businesses would love to be featured on TV, but it’s surprising how few make the small investment in b-roll that might get them there. Our 8020 Video PR specialist ...
No one really knows what shape the ‘new normal’ will take when the economy finally recovers from the impact of coronavirus…but smart companies aren’t waiting to find ...
Our China PR expert, Esther Molina, takes a look at China’s most influential digital platformMany people outside of China will have heard of WeChat and its efforts to take over ...
Although it can often be overlooked, achieving coverage in trade publications is hugely beneficial when establishing a brand’s identity within its industry and promoting its news to the right people.In ...
As we look back on 2017, one of the more interesting developments has been early signs of a reappraisal of digital marketing. Some major advertisers have begun to question how ...