Alton Aviation Consultancy: Building a financial media profile

Aviation Case Study
The Challenge

Alton Aviation Consultancy is a fast-growing strategic advisory firm for the aviation industry. We were appointed to promote and differentiate Alton to c-suite decisionmakers at airlines, MRO providers, aircraft lessors, OEMs and other target verticals, and to advise the firm’s partners on their marketing strategy. Given the nature of the target audience, a priority was to achieve prominence for Alton in must-read financial and business media internationally.

The Approach

Through proactive thought leadership and prompt reaction to major industry news, we were able to carve a niche for Alton as a go-to independent resource for leading financial journalists, drawing on our expertise in financial media relations.

Working closely with the firm’s partners, we leveraged the news value of Alton’s research and market forecast data to deliver newsworthy opportunities around trends such as space tourism and connected aircraft. Meanwhile, our rapid-response media outreach created opportunities for the firm on topics as varied as the emergence of Covid-19 travel bubbles and the Boeing 737 MAX return to service.

The Results

During our relationship, Alton has expanded rapidly, which it attributes in part to the profile we have helped the business achieve. The firm has benefitted from regular, high-quality news coverage in media such as Airfinance Journal, Reuters, Financial Times, Bloomberg, Forbes, South China Morning Post and the Straits Times. This exposure has helped Alton continue to grow its advisory team around the globe and win prestigious mandates, such as advising on the acquisition of Virgin Australia by Bain Capital and acting as the lead commercial due diligence advisor for KKR on its acquisition of Atlantic Aviation from Macquarie Infrastructure Corporation (MIC).

In addition, Alton secured a comprehensive advisory engagement to support the development of the first world-class MRO facility in West Africa, collaborating with Aerojet Aviation and the U.S. Trade and Development Agency (USTDA) on proposals for Kotoka International Airport in Accra, Ghana.