Aerogility: Creating understanding of artificial intelligence

Aviation Case Study
Aerogility: Creating understanding of artificial intelligence
The Challenge

Aerogility has pioneered the application of artificial intelligence to high-value asset management, such as aircraft maintenance. Having launched the company very successfully into the civil aviation market, we have since helped Aerogility cut through confusion about AI caused by a rising tide of similar stories, thereby building ongoing demand for its distinctive and powerful agent-based technology.

The Approach

The layman still has much to learn about the varied technologies grouped together under the umbrella term ‘artificial intelligence’. We helped Aerogility overcome this challenge by raising awareness of the highly complex problems faced by airlines and defence operators in planning the maintenance of large, internationally distributed fleets – aircraft which are in constant motion, have diverse maintenance needs and for which maintenance downtime must be minimised to permit airline profitability and defence fleet availability.

We worked with the most internationally respected journalists covering the aviation MRO industry to explore this issue, examining the value of agent-based software as a decision support tool for complex ‘what if’ scenario modelling. Our market education programme employed media briefings, exclusive feature stories, case studies, thought leadership articles and a raft of accessible social media content to share knowledge while positioning Aerogility as an authority in high-value asset management.

The Results

Aerogility prospered through the pandemic as airlines looked to capitalise on fleet groundings by updating their maintenance planning capabilities. Highlights of our media outreach included in-depth stories on agent-based modelling in must-read outlets such as Aircraft Maintenance Technology, MRO Management and Arabian Aerospace. As airlines and defence fleets responded to this education strategy, we were delighted to see Aerogility’s website traffic grow by 47% from 2020-21 and direct enquiries being received from aerospace companies in Australasia, Asia and North America. Aerogility’s technology has already been rolled out by several of the world’s best-known airlines and global defence fleets and its order pipeline continues to increase.