Jetcraft: Multi-channel communications for hard to reach audiences

Aviation Case Study
Jetcraft: Multi-channel communications for hard to reach audiences
The Challenge

Jetcraft is the leader in international aircraft sales, marketing and ownership strategies. The company serves an elite customer base of UHNWIs and corporate customers worldwide and has repeatedly pioneered strategies that competitors have imitated. To maintain its lead and preserve its distinctiveness, Jetcraft works with 8020 to deliver high-quality communications across multiple channels to successfully engage some of the hardest-to-reach customer demographics.

The Approach

Drawing on our in-depth knowledge of business and commercial aviation, 8020 sets the strategy for Jetcraft’s content platform, Jetstream. We anticipate the topics and trends that aircraft owners care about and create content in collaboration with Jetcraft’s senior executives and sales team.

As the custodians of Jetcraft’s corporate voice, we ensure all written content is aligned and consistent, whether created by ourselves or other suppliers. With our video production expertise, we deliver a variety of content that entertains as it informs.

In parallel, we use our financial media relations expertise to have Jetcraft’s leaders interviewed and quoted in the world’s foremost business news outlets, such as The Economist, FT Wealth and the Wall Street Journal, asserting the company’s unmatched authority.

The Results

With our help, Jetcraft created and shared 70 unique Jetstream articles in 2020, up 35% on the prior year. It doubled the number of posted videos, resulting in 50% more video views and a 30% increase in hours viewed on YouTube. The company secured 130 editorial placements, reaching 1.4 billion readers in total, an increase of 75% over the previous period.