Skedgo: Building investor appetite for mobility as a service

Mobility Case Study
Skedgo: Building investor appetite for mobility as a service
The Challenge

SkedGo is a pioneering developer of Mobility as a Service (MaaS) apps and solutions for governments, corporations and start-ups. The company was embarking on a Series B funding round to further the development of its technology. As part of its investment drive, SkedGo wanted to raise its profile in North America ahead of the formal launch of a partnership with Feonix: Mobility Rising, a non-profit focused on developing solutions for an estimated 15 million Americans lacking adequate transportation.

The Approach

Operating on a restricted budget, we adopted a highly targeted media relations approach to prioritise several US media outlets who would earn credibility with investors and have an interest in the SkedGo/Feonix story post-launch. We also targeted US local transport authorities to hasten technology adoption and underpin SkedGo’s investor story. As spokesperson, we fielded SkedGo’s CMO Sandra Witzel and supplemented the story with independent forecast data on the value of the MaaS market over the next decade.

The Results

SkedGo was delighted with the interview we arranged for Sandra Witzel with Forbes’ diversity & inclusion contributor, Gus Alexiou. Our matching of medium and message enabled SkedGo to discuss in depth how MaaS can support underserved community groups, including those with transport accessibility needs.

We also secured an audio interview with Brandon Bartneck, host of the Future of Mobility podcast. During the episode, Sandra discussed the outlook for MaaS in North America, Europe and beyond, and how the technology supports sustainability efforts and Corporate Social Responsibility (CSR).

At a time that investors are increasingly favouring businesses with a social benefit, SkedGo was able to use the resulting coverage to bring third-party endorsement to its growth story.