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Reputation crisis: what VW needs to do now

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If AI does the junior work, how will PR develop its next generation of trusted senior advisors?

Recently, I was sent a survey by my old college about how their young people can prepare for their future careers. It asked how they should embrace AI when so ...

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Communications Strategy - 22nd September 2015

Reputation crisis: what VW needs to do now

VW, the world’s leading automaker by volume, is facing every CEO’s worst nightmare this week. It is accused of deliberately trying to hoodwink US regulators and customers over the true ...