Articles
News & insights
Inspiring news, insights and comments from the 8020 team.
Blogs
Cabin crew: the rise of employee advocacy in aviation marketing
Think back to your last flight. Was it the cabin crew’s warm welcome that stuck with you? A funny announcement that made you smile? Or maybe the calm reassurance you ...
blogs
How does reactive media relations build your reputation?
News desks around the world are operating with ever-thinning staff numbers, and an ever-increasing pressure to churn out fast and accurate news stories. In an era of 24-hour news, journalists ...
blogs
Reputation crisis: what VW needs to do now
VW, the world’s leading automaker by volume, is facing every CEO’s worst nightmare this week. It is accused of deliberately trying to hoodwink US regulators and customers over the true ...