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Inspiring news, insights and comments from the 8020 team.
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If AI does the junior work, how will PR develop its next generation of trusted senior advisors?
Recently, I was sent a survey by my old college about how their young people can prepare for their future careers. It asked how they should embrace AI when so ...
blogs
How does reactive media relations build your reputation?
News desks around the world are operating with ever-thinning staff numbers, and an ever-increasing pressure to churn out fast and accurate news stories. In an era of 24-hour news, journalists ...
blogs
Reputation crisis: what VW needs to do now
VW, the world’s leading automaker by volume, is facing every CEO’s worst nightmare this week. It is accused of deliberately trying to hoodwink US regulators and customers over the true ...