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Inspiring news, insights and comments from the 8020 team.
Media Briefings…are they worth your time?
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80:20 Communications - 18th March 2016
Media Briefings…are they worth your time?

Most of us in the PR world get them…invitations to media briefings. But are they a valuable use of time and how can we maximise upon the opportunity? It’s easy ...

Blogs
Media - 14th June 2012
Express Yourself: Oops! That’s not what I meant

We all stumble harmlessly over our words occasionally, especially after a few lunchtime whiskies. Less forgivably, however, we sometimes choose the wrong words even when sober, particularly when two similar ...

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Copywriting - 11th November 2011
“The cat is out of the bag”: those strange sayings finally explained!

The written word is our stock-in-trade at 80:20, but the meaning of many common phrases is anything but clear. Have you ever wondered why we “pass the buck”, “eat humble ...

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Miscellaneous - 11th November 2011
Express Yourself: The wonderful world of interrobangs and sarcastrophes

The origins of punctuation date back to ancient Greece, when dramatists like Aristophanes found a need to visually indicate pauses to actors reading and learning scripts. A system of dots, ...

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Integrated PR - 10th November 2011
WTM on the up

This week, London plays host to World Travel Market, the key global travel industry conference and exhibition. According to WTM’s organisers, delegates are there in force, with the number of ...

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Miscellaneous - 21st June 2011
The importance of accuracy

The author of this should perhaps pay more attention to our ‘Express Yourself’ blog!

Blogs
Integrated PR - 15th June 2011
Smart ideas for corporate social media

The ever-dependable Econsultancy has posted a great article by Matt Rhodes that discusses how employers should approach social media. It is an intelligently-written piece that doesn’t merely say that social ...

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Aviation - 14th June 2011
Aviation industry mourns Brendan Gallagher

The aviation industry lost one of its most respected and widely liked journalists last month, when Brendan ‘Badger’ Gallagher died suddenly, aged 60. Brendan was an expert in in-flight entertainment ...

Blogs
Integrated PR - 2nd March 2011
Lessons in using Facebook apps

The automotive industry knows more than most about the power of advertising, and it also spends more than most on media to influence consumers. The attached article from Econsultancy looks ...

Blogs
Integrated PR - 26th January 2011
Social media guidelines

Social media continues to evolve, but out of the trial and error of recent years a form of etiquette has emerged for this online world. With more companies now getting ...