News & insights
Inspiring news, insights and comments from the 8020 team.Industry events and trade shows are a staple of any PR agency’s calendar, and no more so than in the aviation industry post-pandemic, where the desire to engage face-to-face with ...
Most of us in the PR world get them…invitations to media briefings. But are they a valuable use of time and how can we maximise upon the opportunity? It’s easy ...
We all stumble harmlessly over our words occasionally, especially after a few lunchtime whiskies. Less forgivably, however, we sometimes choose the wrong words even when sober, particularly when two similar ...
The written word is our stock-in-trade at 80:20, but the meaning of many common phrases is anything but clear. Have you ever wondered why we “pass the buck”, “eat humble ...
The origins of punctuation date back to ancient Greece, when dramatists like Aristophanes found a need to visually indicate pauses to actors reading and learning scripts. A system of dots, ...
This week, London plays host to World Travel Market, the key global travel industry conference and exhibition. According to WTM’s organisers, delegates are there in force, with the number of ...
The author of this should perhaps pay more attention to our ‘Express Yourself’ blog!
The ever-dependable Econsultancy has posted a great article by Matt Rhodes that discusses how employers should approach social media. It is an intelligently-written piece that doesn’t merely say that social ...
The aviation industry lost one of its most respected and widely liked journalists last month, when Brendan ‘Badger’ Gallagher died suddenly, aged 60. Brendan was an expert in in-flight entertainment ...
The automotive industry knows more than most about the power of advertising, and it also spends more than most on media to influence consumers. The attached article from Econsultancy looks ...
Social media continues to evolve, but out of the trial and error of recent years a form of etiquette has emerged for this online world. With more companies now getting ...