Articles: Blogs

Social media guidelines

Integrated PR - 26th January 2011

Social media continues to evolve, but out of the trial and error of recent years a form of etiquette has emerged for this online world. With more companies now getting involved in social media (check out Cessna’s new Facebook page, for example) it is helpful – in fact, vital – for the uninitiated to get up to speed with how to behave in this area. Econsultancy, the training and research specialist for digital marketing, has posted its own in-house guidelines for social media, which is good, common sense stuff and well worth reading.