News & insights
Inspiring news, insights and comments from the 8020 team.
We are delighted to announce that Jim Donaldson, one of the most respected leaders in the UK public relations industry, is joining 8020 Communications as non-executive director.Until January, Jim served ...
There is much debate in the marketing world around whether marketers should think, write and act like publishers, and, while some do not agree with this approach, as in any ...
Respondents predict non-travel related product sales will be pivotalLondon, November 28, 2011: A new survey from Collinson Latitude, a global provider of incremental revenue and membership products, reveals many travel ...
London, November 22, 2011: Collinson Latitude, a global provider of incremental revenue products, is calling on the travel industry to embrace evolving technologies and reignite their loyalty programmes.Travel industry loyalty ...
London, November 17 2011: ICLP, the global leader in loyalty marketing, is calling on brands in all sectors to match the innovative thinking of top e-tailers or risk seeing their ...
Over the first 10 months of the year, we’ve helped our clients achieve PR success in many different ways. Here is a selection of our ‘golden moments’ from 2011 – ...
London, September 26, 2011: As the travel market becomes increasingly competitive, and therefore loyalty becomes ever more important, Collinson Latitude is calling on airlines and hotels to act fast or ...
London, June 28, 2011: A new survey from ancillary revenue experts Collinson Latitude reveals many businesses are seriously failing to exploit the full range of options available to maximise customer ...
Jo Roberts will be going on maternity leave on Monday 28 February. In her absence, all Marketing Week features enquiries can be directed to Lucy Handley, who will be covering ...
Loulla-Mae Eleftheriou-Smith is now reporting at Marketing (UK) magazine and Brand Republic. She covers travel, FMCG and soft-drinks for the magazine, contributing to online news for Marketing (UK), MediaWeek (UK) ...
The launch of ‘Facebook Places Deals’ has brought real-time location-based marketing to a potential audience of 500 million people. Janet Titterton, director at Collinson Latitude, a global provider of ancillary ...
Thought leadership is one of the most effective techniques in public relations. By identifying an issue your customers care about, and sharing your insights into it, you can establish a ...