News & insights
Inspiring news, insights and comments from the 8020 team.
I was awoken on my recent flight back to London from AERO Friedrichshafen, where I was informed we were flying to Brussels for an emergency landing due to strange smells ...
Industry events and trade shows are a staple of any PR agency’s calendar, and no more so than in the aviation industry post-pandemic, where the desire to engage face-to-face with ...
In the fast-paced and ever-evolving travel industry, brands are always looking for more innovative ways to increase brand awareness, better engage with customers and prospects, and boost their own company ...
In the dynamic realm of communications, embracing cutting-edge technology is key to staying ahead in a fast-paced, ever-evolving landscape. Enter ChatGPT, an ingenious language model developed by OpenAI. With its ...
We all make mistakes. For brands, crisis situations can come out of nowhere. They can be caused by external events, completely outside of the organisation’s control – or blame can ...
Earlier this month, there was evidence that not many businesses had considered that someone who would ‘prefer not to hear about Mothers’ Day’ would also prefer not to receive multiple ...
With so many opportunities to engage your audience online, it can be tricky to know which tactics will work in ‘every day’ digital marketing.While large-scale, multi-channel campaigns can have immediate ...
Social media never stops. It’s a 24/7 environment regardless of your business. So, a common question is whether your business should be posting on weekends?There are many blogs on when ...
In today’s digital age, maintaining up to date and consistent messaging across your social media is a key strategy to increase awareness of your company. Social channels are equivalent to ...
As the travel industry slowly sees opportunities to recover, B2B travel companies are looking to market new solutions, collaborate and to help with that recovery. Over the past 18 months, ...
The newsletter publishing platform Substack has been cropping up in more conversations lately, and when something gets namechecked on the BBC Americast podcast it’s a sign of ...
Many businesses would love to be featured on TV, but it’s surprising how few make the small investment in b-roll that might get them there. Our 8020 Video PR specialist ...