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Inspiring news, insights and comments from the 8020 team.
Don’t be invisible: how CEOs can strengthen brand trust
news Don’t be invisible: how CEOs can strengthen brand trust
Thought Leadership - 6th August 2026
Don’t be invisible: how CEOs can strengthen brand trust

Gone are the days of the invisible CEO. Once upon a time, it felt as though CEOs were simply a name badge, unheard of by the outside world. Who are ...

blogs From Loyalty to Lifestyle: Rethinking Frequent Flyer Comms in a Post-Crisis World
Airlines - 17th April 2026
From Loyalty to Lifestyle: Rethinking Frequent Flyer Comms in a Post-Crisis World

During the Covid-19 period, we saw a lot of rapid change. Many of us watched our workplaces introduce hybrid or fully remote working almost overnight. Entire social habits shifted, nightclubs ...

news Turbulence with Boeing: how this affects companies in the aviation industry
Aviation - 8th June 2024
Turbulence with Boeing: how this affects companies in the aviation industry

I was awoken on my recent flight back to London from AERO Friedrichshafen, where I was informed we were flying to Brussels for an emergency landing due to strange smells ...

blogs How to make the most of industry events
Trade Show PR - 5th March 2024
How to make the most of industry events

Industry events and trade shows are a staple of any PR agency’s calendar, and no more so than in the aviation industry post-pandemic, where the desire to engage face-to-face with ...

blogs A new wave of brand ambassadors: The power of employee advocacy in the travel industry
Internal Communications - 28th January 2024
A new wave of brand ambassadors: The power of employee advocacy in the travel industry

In the fast-paced and ever-evolving travel industry, brands are always looking for more innovative ways to increase brand awareness, better engage with customers and prospects, and boost their own company ...

blogs The rise of ChatGPT: Is AI a communications industry silver bullet?
AI - 29th September 2023
The rise of ChatGPT: Is AI a communications industry silver bullet?

In the dynamic realm of communications, embracing cutting-edge technology is key to staying ahead in a fast-paced, ever-evolving landscape. Enter ChatGPT, an ingenious language model developed by OpenAI. With its ...

blogs 6 strategic steps you should add to your 2023 crisis comms plan
Crisis Communications - 15th August 2023
6 strategic steps you should add to your 2023 crisis comms plan

We all make mistakes. For brands, crisis situations can come out of nowhere. They can be caused by external events, completely outside of the organisation’s control – or blame can ...

blogs Moving from distinctly average to distinctive brands
Communications Strategy - 23rd March 2023
Moving from distinctly average to distinctive brands

Earlier this month, there was evidence that not many businesses had considered that someone who would ‘prefer not to hear about Mothers’ Day’ would also prefer not to receive multiple ...

blogs Woman at laptop
Digital marketing - 13th January 2023
Three ‘every day’ digital marketing tactics we use to help our clients outperform

With so many opportunities to engage your audience online, it can be tricky to know which tactics will work in ‘every day’ digital marketing.While large-scale, multi-channel campaigns can have immediate ...

blogs Should I be posting on weekends?
Social Media - 31st January 2022
Should I be posting on weekends?

Social media never stops.  It’s a 24/7 environment regardless of your business. So, a common question is whether your business should be posting on weekends?There are many blogs on when ...

blogs Social media algorithms – how much and how often?
Communications Strategy - 26th October 2021
Social media algorithms – how much and how often?

In today’s digital age, maintaining up to date and consistent messaging across your social media is a key strategy to increase awareness of your company. Social channels are equivalent to ...

blogs Little boy with newsboy cap shouting on old fashioned megaphone
Communications Strategy - 23rd August 2021
b2b travel companies: are you making yourself heard?

As the travel industry slowly sees opportunities to recover, B2B travel companies are looking to market new solutions, collaborate and to help with that recovery. Over the past 18 months, ...