The daughter of a 747 Captain, in recent years she has found her niche within the aviation sector in which she has extensive experience of B2B and B2C communications.
For the last seven years, she has exclusively supported clients across the aviation ecosystem including airlines, OEMs, MROs, lessors and luxury aviation. Zahida has been an account director for Finnair, TAP Air Portugal, Aer Lingus and RwandAir covering global remit for crisis, trade and consumer PR. A passionate and experienced communicator, Zahida excels in creating and implementing successful sustained public relations & digital marketing programmes.
Zahida is a natural linguist and speaks French, German, Italian and Punjabi.