News & insights

Inspiring news, insights and comments from the 8020 team.
Germanwings, the silent assassin
Aviation - 28th April 2010
Germanwings, the silent assassin

Our thanks to Flightglobal blog for featuring this excellent publicity video from Germanwings.t>

Aviation - 27th April 2010
Red Bull: proud sponsors of certifiable lunatics…

The Red Bull skydivers performed this amazing stunt in Austria earlier this month. Not only does Paul Steiner, a member of Red Bull’s Skydive Team, climb out of the cockpit ...

Media - 23rd February 2010
Sandy Balls: the inadvertent internet sensation

Sandy Balls, a Hampshire-based holiday centre targeting families, sought a pleasant promotional video to showcase its beautiful New Forest surroundings and the various lodgings available. What they received, according to ...

Integrated PR - 27th January 2010
Online video PR: what you need to know

We’re big fans of the power of online video to add colour and authenticity to a PR programme.  Companies like KDS use simple and low-cost video techniques to really bring ...

Aviation - 21st October 2009
Video: 787 VIP interior at NBAA

Flightblogger Jon Ostrower once again showcases the power of social media with this short film of the 787 Dreamliner’s VIP interior. The 1:20 scale model is featured by Boeing at ...

Integrated PR - 24th September 2009
GM: why blogging is the CEO’s job

David Meerman Scott, one of our favourite marketing authors, posted an excellent item on his blog overnight.  It’s a video interview he did recently with Bob Lutz, vice chairman of ...

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Aviation - 29th July 2009
Cessna SkyCatcher at Oshkosh

Cessna are showing off the third prototype of the SkyCatcher light sport aircraft at this week’s EAA AirVenture convention at Oshkosh.  With ATSM compliance in the bag, the way is ...

Aviation - 4th June 2009
NetJets’ Santulli on CNBC

An interesting interview on CNBC this week by Richard Santulli, founder chairman and CEO of NetJets.Lots of ground covered, but some of the notable points:Santulli being touted as a possible ...

Aviation - 17th March 2009
Barefaced cheek

Top marks to Aer Lingus for the cheekiest marketing stunt on St Patrick’s Day.  Getting 999 punters to line up in the buff to promote a new low-cost fare is ...

Aviation - 20th January 2009
Obama’s first Air Force One flight

Thanks to Jon Ostrower of Flightblogger for this terrific movie of Barak Obama’s first Air Force One flight.  Now we all know how the President likes his burger should he ...

Aviation - 12th January 2009
You’ll believe a man can fly

Thanks to AvWeb for positively the wildest aviation video we’ve seen in 2009 (and 2008!)Jaw-dropping stuff.  Personally, I think I’ll be sticking to aluminium tubes for my flying thrills.

Aviation - 7th January 2009
Amazing air traffic video

Here’s a spectacle.  This video tracks all large aircraft movements globally in a 24 hour period, and then condenses it to about a minute.  Watch the traffic follow the sun ...