News & insights
Inspiring news, insights and comments from the 8020 team.
The UK Competitions and Markets Authority’s Green Claims Code aims to help companies understand and comply with the law when making environmental claims, with the aim of reducing greenwashing and ...
Our thanks to Flightglobal blog for featuring this excellent publicity video from Germanwings.t>
The Red Bull skydivers performed this amazing stunt in Austria earlier this month. Not only does Paul Steiner, a member of Red Bull’s Skydive Team, climb out of the cockpit ...
Sandy Balls, a Hampshire-based holiday centre targeting families, sought a pleasant promotional video to showcase its beautiful New Forest surroundings and the various lodgings available. What they received, according to ...
We’re big fans of the power of online video to add colour and authenticity to a PR programme. Companies like KDS use simple and low-cost video techniques to really bring ...
Flightblogger Jon Ostrower once again showcases the power of social media with this short film of the 787 Dreamliner’s VIP interior. The 1:20 scale model is featured by Boeing at ...
David Meerman Scott, one of our favourite marketing authors, posted an excellent item on his blog overnight. It’s a video interview he did recently with Bob Lutz, vice chairman of ...
Cessna are showing off the third prototype of the SkyCatcher light sport aircraft at this week’s EAA AirVenture convention at Oshkosh. With ATSM compliance in the bag, the way is ...
An interesting interview on CNBC this week by Richard Santulli, founder chairman and CEO of NetJets.Lots of ground covered, but some of the notable points:Santulli being touted as a possible ...
Top marks to Aer Lingus for the cheekiest marketing stunt on St Patrick’s Day. Getting 999 punters to line up in the buff to promote a new low-cost fare is ...
Thanks to Jon Ostrower of Flightblogger for this terrific movie of Barak Obama’s first Air Force One flight. Now we all know how the President likes his burger should he ...
Thanks to AvWeb for positively the wildest aviation video we’ve seen in 2009 (and 2008!)Jaw-dropping stuff. Personally, I think I’ll be sticking to aluminium tubes for my flying thrills.
Here’s a spectacle. This video tracks all large aircraft movements globally in a 24 hour period, and then condenses it to about a minute. Watch the traffic follow the sun ...