News & insights
Inspiring news, insights and comments from the 8020 team.
There are 10 months left to fully make the switch from Universal Analytics (UA) to Google Analytics 4 (GA4).The earlier you make the switch, the more historical data you can ...
News desks around the world are operating with ever-thinning staff numbers, and an ever-increasing pressure to churn out fast and accurate news stories. In an era of 24-hour news, journalists ...
Press releases are key tools in any PR programme, so it’s vital to write them well. Good press releases can get you noticed, understood and written about; poorly-written releases will, ...
As a way of explaining your business, storytelling can be a very effective approach. Properly told, a business story can create colour and interest in a way your audience will ...
Regardless of whether the News of the World is your sort of newspaper, until recent days it has been a highly valuable asset. Add together the paper’s 168-year history, its ...
Many executives remain uncertain how to handle themselves in a media interview. Here are 80:20’s top 10 tips for successful media encounters.1. Have an objective for the interview. Know what ...
Thanks to the Bad Pitch Blog for this hilarious post about embargoes, which does for media relations what The Office did for working life. It’s funny because it’s painfully close ...
We’re being absolutely snowed under with media demands for IT Governance at the moment and, in particular, the views of company chief executive Alan Calder. (Earlier in the year we ...
When it emerged recently that KKR had turned to Simpson, Thacher & Bartlett to advise on its Pets at Home acquisition, rather than long-standing M&A adviser Clifford Chance, the move ...
With Thanksgiving and the festive season upon us, this is the time to be fine-tuning your PR plans for 2010. Whatever your business, there are a number of factors to ...
We’re out at the Dubai Airshow to manage media relations for Cessna.A lot has changed since we were last here 12 months ago, but Dubai’s still standing, if noticeably quieter. ...
All fans of English football will clearly remember Kevin Keegan’s “I will love it if we beat them!” outburst toward the end of the 1995/96 season. As manager of Newcastle ...
The other day, the Conservative Party announced their policy on data protection and the role of the Information Commissioner. This prompted what became a case study in rapid response PR ...