News & insights
Inspiring news, insights and comments from the 8020 team.
Public transport is a cornerstone of society. It’s more than a means of getting from A to B – whether for school, work or healthcare – it connects communities, keeps ...
News desks around the world are operating with ever-thinning staff numbers, and an ever-increasing pressure to churn out fast and accurate news stories. In an era of 24-hour news, journalists ...
Press releases are key tools in any PR programme, so it’s vital to write them well. Good press releases can get you noticed, understood and written about; poorly-written releases will, ...
As a way of explaining your business, storytelling can be a very effective approach. Properly told, a business story can create colour and interest in a way your audience will ...
Regardless of whether the News of the World is your sort of newspaper, until recent days it has been a highly valuable asset. Add together the paper’s 168-year history, its ...
Many executives remain uncertain how to handle themselves in a media interview. Here are 80:20’s top 10 tips for successful media encounters.1. Have an objective for the interview. Know what ...
Thanks to the Bad Pitch Blog for this hilarious post about embargoes, which does for media relations what The Office did for working life. It’s funny because it’s painfully close ...