News & insights
Inspiring news, insights and comments from the 8020 team.

LinkedIn. The cornerstone of many B2B companies’ social media strategy.With the ability to stay in touch with real-world connections and celebrate the successes of past co-workers, LinkedIn has been a ...

There are early signs that Twitter has reached its peak, with user growth slowing significantly. Meanwhile, Gartner says that email is also on the wane, projecting that by 2014 20% ...
Whether you are planning your first post or looking to refresh a corporate blog with an existing following, there are three key questions to ask yourself:What do you want the ...
Thanks to the Bad Pitch Blog for this hilarious post about embargoes, which does for media relations what The Office did for working life. It’s funny because it’s painfully close ...

With the number of Facebook and Twitter users growing exponentially, it’s not hard to see why social media is high on many marketing agendas. The belief that “there’s gold in ...
Lauren Mills has joined Europe.wsj.com, the Europe edition of The Wall Street Journal Online (wsj.com), as editor, real-time analysis, to launch The Source - a blog giving insight into the day’s ...
We are often asked by our clients for advice on matters of grammar and punctuation. Even the strongest ideas can appear weak when presented poorly. Clumsy writing is especially damaging ...

Thanks to Bill Boyle of WHB Communications for pointing out this excellent guide from the US Air Force on how to engage with bloggers. It neatly encapsulates all the issues ...