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Inspiring news, insights and comments from the 8020 team.
How PPC fits into a wider communications strategy
blogs PPC ad
Digital marketing - 16th January 2023
How PPC fits into a wider communications strategy

Pay-per-click, or PPC as its more commonly known, can be incredibly complementary to a wider communications strategy, depending on your overall objectives. Firstly, what is PPC? PPC is a form of digital ...

news 8020 secures ongoing relationship with Aerogility
About us - 25th September 2018
8020 secures ongoing relationship with Aerogility

Here at 8020, we are celebrating the onboarding of Aerogility as a retained client, following a successful six-month PR project with the leader in intelligent maintenance planning for the aviation ...

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How-to... - 1st September 2016
how to value travel PR results

‘Value’ is a tricky concept to pin down – after all, it means different things to different people. To a CFO, it’s likely to be about the bottom line, but ...

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Agency insights - 1st September 2016
How to get the best from your PR agency

 The long process of finding and securing a PR agency is over. You gel with the team, you love their creative thinking and you’ve agreed on a PR strategy to ...

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About us - 1st September 2016
Press coverage KPIs for travel

So, you’ve generated a nice stack of press clippings, but how can you tell their actual value? This is one of the most important questions in PR and media relations.As ...