News & insights
Inspiring news, insights and comments from the 8020 team.Pay-per-click, or PPC as its more commonly known, can be incredibly complementary to a wider communications strategy, depending on your overall objectives. Firstly, what is PPC? PPC is a form of digital ...
Here at 8020, we are celebrating the onboarding of Aerogility as a retained client, following a successful six-month PR project with the leader in intelligent maintenance planning for the aviation ...
‘Value’ is a tricky concept to pin down – after all, it means different things to different people. To a CFO, it’s likely to be about the bottom line, but ...
The long process of finding and securing a PR agency is over. You gel with the team, you love their creative thinking and you’ve agreed on a PR strategy to ...
So, you’ve generated a nice stack of press clippings, but how can you tell their actual value? This is one of the most important questions in PR and media relations.As ...