Articles
News & insights
Inspiring news, insights and comments from the 8020 team.
news

4 ways airlines are using experiential marketing to create emotional connections
In the hunt for building stronger emotional bonds and long-lasting loyalty with their customers, airlines are creating bigger, bolder, and more immersive experiences.Experiential marketing represents one of the most powerful ...
news

8020 secures ongoing relationship with Aerogility
Here at 8020, we are celebrating the onboarding of Aerogility as a retained client, following a successful six-month PR project with the leader in intelligent maintenance planning for the aviation ...
blogs

how to value travel PR results
‘Value’ is a tricky concept to pin down – after all, it means different things to different people. To a CFO, it’s likely to be about the bottom line, but ...