News & insights
Inspiring news, insights and comments from the 8020 team.
When it comes to making the most of their customer data, most travel companies are well-versed in using it as a direct marketing tool, targeting prospects and customers with personalised ...
Industry events and trade shows are a staple of any PR agency’s calendar, and no more so than in the aviation industry post-pandemic, where the desire to engage face-to-face with ...
Influencer marketing is a big industry. Over the last few years, influencers have become a vital aspect of the marketing mix, driving significant lead generation, pipeline, and revenue.Globally, influencer marketing ...
Over the past three years, much of the physical travel media (magazines, newspaper supplements, etc.) has experienced a slow but sure decline, making way for cheaper, digital alternatives.Unsurprisingly, much of ...
Focus on backlinks that add genuine value to your contentBuild relationships with the journalist before requesting/including backlinksThe odd nofollow link isn’t the end of the world, but don’t let it ...
For one week each May, Geneva becomes the centre of business jets, technology and charter operations as it plays host to the European Business Aviation Convention & Exhibition (EBACE). EBACE ...
The newsletter publishing platform Substack has been cropping up in more conversations lately, and when something gets namechecked on the BBC Americast podcast it’s a sign of ...
The video interview is now a major part of any journalist‘s toolkit and a great opportunity to communicate your business goals. But how can you make Video ...
Over the past eight months, industry-leading companies and brands have been vying for the attention of the media’s ‘Tier 1’ priority business editors and writers. PR teams have been working ...
As business owners, marketeers, PRs – as people – we’ve all become more aware of the need to connect in these isolating times. The coronavirus (COVID-19) has brought unprecedented changes to our personal lives and the way we work and communicate. Brands and businesses are understandably unsure about what to say and ...
This week, I asked some of our travel, transport and aviation clients: “What is the best media training tip you have ever been given?”A simple question, but the responses demonstrated the ...
As communications professionals, a key part of our day-to-day lives involves liaising directly with journalists. Here at 8020, as a specialist travel PR agency with a focus across aviation, travel technology and ...