Articles
News & insights
Inspiring news, insights and comments from the 8020 team.
news

4 ways airlines are using experiential marketing to create emotional connections
In the hunt for building stronger emotional bonds and long-lasting loyalty with their customers, airlines are creating bigger, bolder, and more immersive experiences.Experiential marketing represents one of the most powerful ...
blogs

trust, Trump and the value of honesty in pr
If you are ever caught lying, people find it hard to trust you again. That’s an indisputable fact. And when trust, like a good reputation, takes years to build, you ...