News & insights
Inspiring news, insights and comments from the 8020 team.
Don’t be alarmed, but when I’m not writing white papers or articles for trade media publications, I’ll often be found jotting down hip-hop lyrics.As my day job became busier, I ...
What is tone of voice and what does it have to do with social media?Tone of voice is a core part of the branding process. It identifies the language, tempo ...
The ‘c-suite’ are the top executives in an organisation – the chief executive officer, chief financial officer and their ilk – and it’s a considerable marketing and PR challenge to ...
Attention spans are shorter now than 10 years ago, so choose your tactics wisely. Companies need to employ creativity to generate ‘newsworthy news’, prioritise brevity, and stay alert for breaking ...
Companies should stop striving for the maximum volume of press coverage across multiple outlets, many of which are short on readers. Instead, they should devote more time to the outlets ...
The written word is our stock-in-trade at 80:20, but the meaning of many common phrases is anything but clear. Have you ever wondered why we “pass the buck”, “eat humble ...