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News & insights

Inspiring news, insights and comments from the 8020 team.
Using digital tactics to reach customers ahead of NBAA
blogs Using digital tactics to reach customers ahead of NBAA
Digital marketing - 31st July 2024
Using digital tactics to reach customers ahead of NBAA

By using digital tactics – alongside a PR campaign – to reach customers ahead of NBAA, you maximize the investment you’ve already made in event attendance.While each campaign is different, ...

news Opinion: business aviation needs to write its own story
Business Aviation - 10th July 2024
Opinion: business aviation needs to write its own story

Following sustained attack in Europe from climate activists, class warriors and politicians, the business aviation industry is showing some welcome signs of reclaiming its narrative, but this must only be ...

blogs wind turbines at dawn – Unsplash image so no licence needed sized
Sustainability - 6th February 2024
Communicating sustainability: what airlines can learn from the private jet industry

I was delighted to hear that BAR UK - the Board of Airline Representatives in the UK - has put forward an initiative with IATA to create more concise and ...

blogs EBACE: Making the most of the show
Trade Show PR - 24th March 2022
EBACE: Making the most of the show

For one week each May, Geneva becomes the centre of business jets, technology and charter operations as it plays host to the European Business Aviation Convention & Exhibition (EBACE). EBACE ...

blogs Business aviation
Aviation - 1st October 2020
The business aviation ‘reformation’ – where next?

 With an emphasis on privacy, safety and control, it’s no wonder that business aviation has been attracting media attention throughout the COVID-19 pandemic. But, it was ...

blogs Private Business jet on a taxiway
Aviation - 4th August 2020
How business jets have been used in the medical response to Covid-19

, 30 seconds There’s been a fair amount of press recently about business aviation’s bounce back, including our own view of the industry’s resilience in the face ...

blogs 8020 Communications appointed by the Air Charter Association
80:20 Communications - 2nd July 2020
8020 appointed by The Air Charter Association to amplify industry voice

The crucial role of air charter in Covid-19 recovery is a story we’ve been closely involved with at 8020 Communications, so we’re proud to be expanding our advocacy for the ...

blogs Business aviation
Aviation - 14th May 2020
Three reasons why business aviation will lead the bounce back from Covid-19

Since Covid-19 transformed our world, it’s been a bumpy ride for the aviation industry. Willie Walsh, CEO of British Airways’ parent company IAG, has dubbed coronavirus the ...