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News & insights

Inspiring news, insights and comments from the 8020 team.
Travel booking patterns revert to the ‘80s and ‘90s
blogs Travel booking patterns revert to the ‘80s and ‘90s
Travel - 1st February 2024
Travel booking patterns revert to the ‘80s and ‘90s

I’m sure many Gen X-ers like me have childhood memories of flicking through glossy holiday brochures at their high street travel agents, with family holidays then booked off the back ...

blogs The digital nomad opportunity: Helping travel and aviation brands tap into a lucrative market
Travel - 17th May 2023
The digital nomad opportunity: Helping travel and aviation brands tap into a lucrative market

As a concept, digital nomads are nothing new. People working and migrating across borders, moving between time zones, juggling work and leisure.But until recently, this lifestyle was restricted to certain ...

blogs Age-based labels: time to defy generational categories and clichés in marketing and PR
Agency insights - 2nd May 2023
Age-based labels: time to defy generational categories and clichés in marketing and PR

I was recently surprised by an article discussing how brands and marketers can better engage people aged ‘over 50’. It featured a group of marketing leaders discussing how the over-50s ...

blogs Video interview
80:20 Communications - 6th July 2022
Life as a PR account executive

Watch ‘Life as a PR account executive’ on YouTube:We sat down with Amber George to find out about her life as a PR account executive. From her favourite part of ...

blogs Aerial shot of Cyprus from airplane window.
Agency insights - 3rd December 2021
connecting with the ATI: an interview with founding chairman Stephen Henwood

The Aerospace Technology Institute is a collaboration between the UK Government and the private sector to create a strategic framework and investment for the country’s aerospace industry. The organisation is ...

blogs Sunset on the horizon
Agency insights - 23rd March 2021
Travel on the horizon: How to build consumer confidence?

With increasing hope that 2021 will see a gradual return of foreign and domestic travel, ABTA’s Travel Marketing & PR Conference this month was well timed. The ...

blogs EVs – the future of zero emissions motoring
Agency insights - 4th June 2020
Rising demand, falling prices? A critical moment for EVs

, 30 As the diesel car market collapses across Europe, now is surely the moment to press home to the public the benefits of electric vehicles (EVs).In the ...

blogs Video can help you engage with broadcast journalists
80:20 Communications - 9th April 2020
How to record a video update

In the midst of the near global lockdown caused by the coronavirus (COVID-19) pandemic, it can be hard to keep conversation flowing with your customers, stakeholders, partners and staff. With ...

blogs Interview with microphone
Agency insights - 11th July 2019
What is the best media training tip you have ever been given?

This week, I asked some of our travel, transport and aviation clients: “What is the best media training tip you have ever been given?”A simple question, but the responses demonstrated the ...

blogs Friends talking at cafe table during coffee break. Unrecognizable male and female colleagues discussing business issues, focus on coffee cup with saucer and teaspoon
Agency insights - 29th April 2019
how can travel PRs exhibit stronger media relations skills?

As communications professionals, a key part of our day-to-day lives involves liaising directly with journalists. Here at 8020, as a specialist travel PR agency with a focus across aviation, travel technology and ...

blogs Airplane in flight
Agency insights - 18th March 2019
737 Max: Boeing’s communications needs to build goodwill with pilots

Boeing is experiencing its worst crisis in decades, after two crashes involving its new and relatively unproven 737 Max aircraft. Immediately after the latest accident, Boeing’s media response followed best ...

blogs travel PR insight: the importance of colour in branding
Agency insights - 16th November 2018
travel PR insight: the importance of colour in branding

The use of colour in branding is a topic that has been widely disputed for decades. However, in travel PR, we know that many people will make an instant association ...