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Inspiring news, insights and comments from the 8020 team.
Exploring the PR landscape in Central Europe, with 8020’s Commetra partner
news Exploring the PR landscape in Central Europe, with 8020’s Commetra partner
Agency insights - 1st May 2025
Exploring the PR landscape in Central Europe, with 8020’s Commetra partner

This month, we hear from Euan Edworthy MBE, founder and senior partner of our Commetra partner Best Communications in Prague, about the PR landscape in Central & Eastern Europe:I came ...

blogs Addressing the ‘crisis of grievance’ – Edelman 2025
Agency insights - 29th January 2025
Addressing the ‘crisis of grievance’ – Edelman 2025

On the eve of the inauguration of the United States’ 47th President, the 2025 Edelman Trust Barometer was released, the annual analysis of public trust and credibility in government, business, ...

blogs Five Questions to 8020’s non-executive director Jim Donaldson
80:20 Communications - 10th July 2024
Five Questions to 8020’s non-executive director Jim Donaldson

Jim, how does it feel to be joining the team at 8020 Communications?I am so pleased to have 8020 in my portfolio. I have known Marc for a long time ...

blogs What’s new in social media – what the latest updates mean for your travel brand
Social Media - 4th July 2024
What’s new in social media – what the latest updates mean for your travel brand

When social media boomed in the 2010s, its main use was connecting users and allowing them to post pictures for the benefit of family and friends. Now, it has evolved ...

blogs Travel booking patterns revert to the ‘80s and ‘90s
Travel - 1st February 2024
Travel booking patterns revert to the ‘80s and ‘90s

I’m sure many Gen X-ers like me have childhood memories of flicking through glossy holiday brochures at their high street travel agents, with family holidays then booked off the back ...

blogs The digital nomad opportunity: Helping travel and aviation brands tap into a lucrative market
Travel - 17th May 2023
The digital nomad opportunity: Helping travel and aviation brands tap into a lucrative market

As a concept, digital nomads are nothing new. People working and migrating across borders, moving between time zones, juggling work and leisure.But until recently, this lifestyle was restricted to certain ...

blogs Age-based labels: time to defy generational categories and clichés in marketing and PR
Agency insights - 2nd May 2023
Age-based labels: time to defy generational categories and clichés in marketing and PR

I was recently surprised by an article discussing how brands and marketers can better engage people aged ‘over 50’. It featured a group of marketing leaders discussing how the over-50s ...

blogs Video interview
80:20 Communications - 6th July 2022
Life as a PR account executive

Watch ‘Life as a PR account executive’ on YouTube:We sat down with Amber George to find out about her life as a PR account executive. From her favourite part of ...

blogs Aerial shot of Cyprus from airplane window.
Agency insights - 3rd December 2021
connecting with the ATI: an interview with founding chairman Stephen Henwood

The Aerospace Technology Institute is a collaboration between the UK Government and the private sector to create a strategic framework and investment for the country’s aerospace industry. The organisation is ...

blogs Sunset on the horizon
Agency insights - 23rd March 2021
Travel on the horizon: How to build consumer confidence?

With increasing hope that 2021 will see a gradual return of foreign and domestic travel, ABTA’s Travel Marketing & PR Conference this month was well timed. The ...

blogs EVs – the future of zero emissions motoring
Agency insights - 4th June 2020
Rising demand, falling prices? A critical moment for EVs

, 30 As the diesel car market collapses across Europe, now is surely the moment to press home to the public the benefits of electric vehicles (EVs).In the ...

blogs Video can help you engage with broadcast journalists
80:20 Communications - 9th April 2020
How to record a video update

In the midst of the near global lockdown caused by the coronavirus (COVID-19) pandemic, it can be hard to keep conversation flowing with your customers, stakeholders, partners and staff. With ...