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News & insights

Inspiring news, insights and comments from the 8020 team.
Exploring new horizons: PR strategies for promoting underserved travel destinations
blogs Exploring new horizons: PR strategies for promoting underserved travel destinations
Travel - 30th September 2024
Exploring new horizons: PR strategies for promoting underserved travel destinations

As travel confidence in on the rise, travel companies are spreading their wings and flocking to new and underserved destinations in an effort to diversify revenue streams and set themselves ...

news Posarelli Villas appoints 8020 Communications
News - 4th July 2024
Posarelli Villas appoints 8020 Communications

London, UK: Travel, aviation and mobility PR specialist 8020 Communications has been appointed by Posarelli Villas, a leading provider of luxury villa rentals in Europe and the Mediterranean.With more than 35 ...

news 4 ways generative AI is transforming travel and aviation experiences
AI - 8th June 2024
4 ways generative AI is transforming travel and aviation experiences

Unless you’ve been hiding under a rock for the past two years, the hype around generative AI has been impossible to ignore. Recently, in fact, this hype has rapidly evolved ...

news Ionian Weddings appoints 8020 Communications
80:20 Communications - 13th February 2024
Ionian Weddings appoints 8020 Communications

We’re really thrilled to have been appointed by Ionian Weddings, to promote the company’s range of destination weddings.Established in 2007 by husband-and-wife team Andreas Palikiras and Jane Stuart-Palikira, Ionian Weddings ...

blogs Travel booking patterns revert to the ‘80s and ‘90s
Travel - 1st February 2024
Travel booking patterns revert to the ‘80s and ‘90s

I’m sure many Gen X-ers like me have childhood memories of flicking through glossy holiday brochures at their high street travel agents, with family holidays then booked off the back ...

blogs A new wave of brand ambassadors: The power of employee advocacy in the travel industry
Internal Communications - 28th January 2024
A new wave of brand ambassadors: The power of employee advocacy in the travel industry

In the fast-paced and ever-evolving travel industry, brands are always looking for more innovative ways to increase brand awareness, better engage with customers and prospects, and boost their own company ...

blogs Connecting with the Next Gen: PR and Content Marketing for Travel Brands
Travel - 6th December 2023
Connecting with the Next Gen: PR and Content Marketing for Travel Brands

I recently attended ABTA’s Travel Trends 2023 conference, a jam-packed day full of discussions around upcoming trends with engaging Q&As and expert panels.In the ever-evolving landscape of travel, one notable ...

blogs The digital nomad opportunity: Helping travel and aviation brands tap into a lucrative market
Travel - 17th May 2023
The digital nomad opportunity: Helping travel and aviation brands tap into a lucrative market

As a concept, digital nomads are nothing new. People working and migrating across borders, moving between time zones, juggling work and leisure.But until recently, this lifestyle was restricted to certain ...

blogs HNWIs in travel and aviation: Targeting the new wave of luxury traveller
travel pr - 9th May 2023
HNWIs in travel and aviation: Targeting the new wave of luxury traveller

High Net Worth Individuals (HNWIs), otherwise known as the 1%, are an unpredictable and often illusive target audience. With almost immeasurably deep pockets, their preferences, behaviours, and expectations are completely ...

blogs Age-based labels: time to defy generational categories and clichés in marketing and PR
Agency insights - 2nd May 2023
Age-based labels: time to defy generational categories and clichés in marketing and PR

I was recently surprised by an article discussing how brands and marketers can better engage people aged ‘over 50’. It featured a group of marketing leaders discussing how the over-50s ...

news 8020 welcomes travel expert Julia Farish as director
80:20 Communications - 17th April 2023
8020 welcomes travel expert Julia Farish as director

We’re excited to welcome Julia Farish to 8020 Communications as a director and senior management team member.Travel specialist Julia joins us from IHG Hotels & Resorts and will help boost ...

blogs Travel influencer stocktake: Influencer marketing’s transformative impact on travel and tourism
Influencer marketing - 13th March 2023
Travel influencer stocktake: Influencer marketing’s transformative impact on travel and tourism

Influencer marketing is a big industry. Over the last few years, influencers have become a vital aspect of the marketing mix, driving significant lead generation, pipeline, and revenue.Globally, influencer marketing ...