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Inspiring news, insights and comments from the 8020 team.
The switch: what do PR professionals need to know about GA4?
blogs GA4
Analytics - 22nd September 2022
The switch: what do PR professionals need to know about GA4?

There are 10 months left to fully make the switch from Universal Analytics (UA) to Google Analytics 4 (GA4).The earlier you make the switch, the more historical data you can ...

blogs What is Domain authority and why should digital marketers care?
Digital marketing - 1st April 2022
What is Domain authority and why should digital marketers care?

Domain Authority is…. A useful metric for measuring the search engine optimisation (SEO) effectiveness of your entire web domain.Domain Authority isn’t… a way to measure the effectiveness of individual pages ...

blogs business  digital  marketing online concept and internet marketing
Communications Strategy - 24th November 2017
digital marketing and measurement – not quite as advertised?

As we look back on 2017, one of the more interesting developments has been early signs of a reappraisal of digital marketing. Some major advertisers have begun to question how ...