News & insights
Inspiring news, insights and comments from the 8020 team.
Changes in tracking. Its coming.Despite Google’s third-party cookies receiving, yet another, extended grace period before being phased out towards the end of 2024, there’s no doubting the marketing world is ...
There are 10 months left to fully make the switch from Universal Analytics (UA) to Google Analytics 4 (GA4).The earlier you make the switch, the more historical data you can ...
Domain Authority is…. A useful metric for measuring the search engine optimisation (SEO) effectiveness of your entire web domain.Domain Authority isn’t… a way to measure the effectiveness of individual pages ...
As we look back on 2017, one of the more interesting developments has been early signs of a reappraisal of digital marketing. Some major advertisers have begun to question how ...