News & insights
Inspiring news, insights and comments from the 8020 team.

Despite Google’s third-party cookies receiving, yet another, extended grace period before being phased out towards the end of 2024, there’s no doubting the marketing world is currently undergoing a wholesale ...

There are 10 months left to fully make the switch from Universal Analytics (UA) to Google Analytics 4 (GA4).The earlier you make the switch, the more historical data you can ...

Domain Authority is…. A useful metric for measuring the search engine optimisation (SEO) effectiveness of your entire web domain.Domain Authority isn’t… a way to measure the effectiveness of individual pages ...

As we look back on 2017, one of the more interesting developments has been early signs of a reappraisal of digital marketing. Some major advertisers have begun to question how ...