News & insights
Inspiring news, insights and comments from the 8020 team.
In the dynamic realm of communications, embracing cutting-edge technology is key to staying ahead in a fast-paced, ever-evolving landscape. Enter ChatGPT, an ingenious language model developed by OpenAI. With its ...
Don’t be alarmed, but when I’m not writing white papers or articles for trade media publications, I’ll often be found jotting down hip-hop lyrics.As my day job became busier, I ...
High Net Worth Individuals (HNWIs), otherwise known as the 1%, are an unpredictable and often illusive target audience. With almost immeasurably deep pockets, their preferences, behaviours, and expectations are completely ...
Once again, the 8020 Digital Marketing team were out in force. This time, we hosted ABTA’s Advanced Digital Marketing for Travel workshop, sharing top tips and case studies with the ...
Earlier this month, there was evidence that not many businesses had considered that someone who would ‘prefer not to hear about Mothers’ Day’ would also prefer not to receive multiple ...
Over the past three years, much of the physical travel media (magazines, newspaper supplements, etc.) has experienced a slow but sure decline, making way for cheaper, digital alternatives.Unsurprisingly, much of ...
Focus on backlinks that add genuine value to your contentBuild relationships with the journalist before requesting/including backlinksThe odd nofollow link isn’t the end of the world, but don’t let it ...
Since Covid-19 transformed our world, it’s been a bumpy ride for the aviation industry. Willie Walsh, CEO of British Airways’ parent company IAG, has dubbed coronavirus the ...
The use of colour in branding is a topic that has been widely disputed for decades. However, in travel PR, we know that many people will make an instant association ...
This week, we had the huge pleasure of seeing 8020 account executive Julia Craggs named winner of the PRCA’s Reginald Watts Award for PR Insight.This annual prize commemorates the thought ...
‘Value’ is a tricky concept to pin down – after all, it means different things to different people. To a CFO, it’s likely to be about the bottom line, but ...