Articles

News & insights

Inspiring news, insights and comments from the 8020 team.
Linkbuilding: Why backlinks can elevate your SEO to the next level
blogs Linkbuilding: Why backlinks can elevate your SEO to the next level
Digital marketing - 13th May 2022
Linkbuilding: Why backlinks can elevate your SEO to the next level

Focus on backlinks that add genuine value to your contentBuild relationships with the journalist before requesting/including backlinksThe odd nofollow link isn’t the end of the world, but don’t let it ...

blogs Business aviation
Aviation - 14th May 2020
Three reasons why business aviation will lead the bounce back from Covid-19

Since Covid-19 transformed our world, it’s been a bumpy ride for the aviation industry. Willie Walsh, CEO of British Airways’ parent company IAG, has dubbed coronavirus the ...

blogs travel PR insight: the importance of colour in branding
Agency insights - 16th November 2018
travel PR insight: the importance of colour in branding

The use of colour in branding is a topic that has been widely disputed for decades. However, in travel PR, we know that many people will make an instant association ...

blogs 8020’s Julia Craggs wins national pr award
80:20 Communications - 20th October 2017
8020’s Julia Craggs wins national pr award

This week, we had the huge pleasure of seeing 8020 account executive Julia Craggs named winner of the PRCA’s Reginald Watts Award for PR Insight.This annual prize commemorates the thought ...

blogs iStock_000054305248_Large.jpg
How-to... - 1st September 2016
how to value travel PR results

‘Value’ is a tricky concept to pin down – after all, it means different things to different people. To a CFO, it’s likely to be about the bottom line, but ...