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News & insights

Inspiring news, insights and comments from the 8020 team.
Why public transport needs better storytelling
blogs Why public transport needs better storytelling
Transport - 7th May 2025
Why public transport needs better storytelling

Public transport is a cornerstone of society. It’s more than a means of getting from A to B – whether for school, work or healthcare – it connects communities, keeps ...

blogs Top 5 social media platform updates that you need to know
Social Media - 10th March 2025
Top 5 social media platform updates that you need to know

Social media platforms are constantly evolving, as the market becomes increasingly competitive with more apps being developed, all fighting for a spot to be the number one social network platform. ...

news 4 ways airlines are using experiential marketing to create emotional connections
Airlines - 10th December 2024
4 ways airlines are using experiential marketing to create emotional connections

In the hunt for building stronger emotional bonds and long-lasting loyalty with their customers, airlines are creating bigger, bolder, and more immersive experiences.Experiential marketing represents one of the most powerful ...

blogs The rise of ChatGPT: Is AI a communications industry silver bullet?
AI - 29th September 2023
The rise of ChatGPT: Is AI a communications industry silver bullet?

In the dynamic realm of communications, embracing cutting-edge technology is key to staying ahead in a fast-paced, ever-evolving landscape. Enter ChatGPT, an ingenious language model developed by OpenAI. With its ...

blogs What the communications industry can learn from freestyle hip-hop
Copywriting - 5th June 2023
What the communications industry can learn from freestyle hip-hop

Don’t be alarmed, but when I’m not writing white papers or articles for trade media publications, I’ll often be found jotting down hip-hop lyrics.As my day job became busier, I ...

blogs HNWIs in travel and aviation: Targeting the new wave of luxury traveller
travel pr - 9th May 2023
HNWIs in travel and aviation: Targeting the new wave of luxury traveller

High Net Worth Individuals (HNWIs), otherwise known as the 1%, are an unpredictable and often illusive target audience. With almost immeasurably deep pockets, their preferences, behaviours, and expectations are completely ...

blogs 7 key takeaways from our Advanced Digital Marketing for Travel workshop
Digital marketing - 24th April 2023
7 key takeaways from our Advanced Digital Marketing for Travel workshop

Once again, the 8020 Digital Marketing team were out in force. This time, we hosted ABTA’s Advanced Digital Marketing for Travel workshop, sharing top tips and case studies with the ...

blogs Moving from distinctly average to distinctive brands
Communications Strategy - 23rd March 2023
Moving from distinctly average to distinctive brands

Earlier this month, there was evidence that not many businesses had considered that someone who would ‘prefer not to hear about Mothers’ Day’ would also prefer not to receive multiple ...

blogs Magazines
travel pr - 3rd February 2023
Print media in travel: Why travel magazines and newspaper supplements still possess serious marketing clout

Over the past three years, much of the physical travel media (magazines, newspaper supplements, etc.) has experienced a slow but sure decline, making way for cheaper, digital alternatives.Unsurprisingly, much of ...

blogs Linkbuilding: Why backlinks can elevate your SEO to the next level
Digital marketing - 13th May 2022
Linkbuilding: Why backlinks can elevate your SEO to the next level

Focus on backlinks that add genuine value to your contentBuild relationships with the journalist before requesting/including backlinksThe odd nofollow link isn’t the end of the world, but don’t let it ...

blogs Business aviation
Aviation - 14th May 2020
Three reasons why business aviation will lead the bounce back from Covid-19

Since Covid-19 transformed our world, it’s been a bumpy ride for the aviation industry. Willie Walsh, CEO of British Airways’ parent company IAG, has dubbed coronavirus the ...

blogs travel PR insight: the importance of colour in branding
Agency insights - 16th November 2018
travel PR insight: the importance of colour in branding

The use of colour in branding is a topic that has been widely disputed for decades. However, in travel PR, we know that many people will make an instant association ...