Articles

News & insights

Inspiring news, insights and comments from the 8020 team.
Linkbuilding: Why backlinks can elevate your SEO to the next level
blogs Linkbuilding: Why backlinks can elevate your SEO to the next level
Digital marketing - 13th May 2022
Linkbuilding: Why backlinks can elevate your SEO to the next level

Focus on backlinks that add genuine value to your contentBuild relationships with the journalist before requesting/including backlinksThe odd nofollow link isn’t the end of the world, but don’t let it ...

blogs EBACE: Making the most of the show
Trade Show PR - 24th March 2022
EBACE: Making the most of the show

For one week each May, Geneva becomes the centre of business jets, technology and charter operations as it plays host to the European Business Aviation Convention & Exhibition (EBACE). EBACE ...

blogs Email subscribe, online newsletter vector template with plane and submit button for website. Modern vector illustration
Communications Strategy - 14th July 2021
Should public relations be targeting Substack newsletters?

The newsletter publishing platform Substack has been cropping up in more conversations lately, and when something gets namechecked on the BBC Americast podcast it’s a sign of ...

blogs Video call
Journalists - 4th March 2021
How to do a video interview with a journalist

  The video interview is now a major part of any journalist‘s toolkit and a great opportunity to communicate your business goals. But how can you make Video ...

blogs Just the business: how to secure top financial media coverage
Journalists - 15th October 2020
Just the business: how to secure top financial media coverage

Over the past eight months, industry-leading companies and brands have been vying for the attention of the media’s ‘Tier 1’ priority business editors and writers. PR teams have been working ...

blogs Navigating the media landscape during COVID-19 
coronavirus - 26th March 2020
Navigating the media landscape during COVID-19 

As business owners, marketeers, PRs – as people – we’ve all become more aware of the need to connect in these isolating times. The coronavirus (COVID-19) has brought unprecedented changes to our personal lives and the way we work and communicate. Brands and businesses are understandably unsure about what to say and ...

blogs Interview with microphone
Agency insights - 11th July 2019
What is the best media training tip you have ever been given?

This week, I asked some of our travel, transport and aviation clients: “What is the best media training tip you have ever been given?”A simple question, but the responses demonstrated the ...

blogs Friends talking at cafe table during coffee break. Unrecognizable male and female colleagues discussing business issues, focus on coffee cup with saucer and teaspoon
Agency insights - 29th April 2019
how can travel PRs exhibit stronger media relations skills?

As communications professionals, a key part of our day-to-day lives involves liaising directly with journalists. Here at 8020, as a specialist travel PR agency with a focus across aviation, travel technology and ...

blogs Airplane in flight
Agency insights - 18th March 2019
737 Max: Boeing’s communications needs to build goodwill with pilots

Boeing is experiencing its worst crisis in decades, after two crashes involving its new and relatively unproven 737 Max aircraft. Immediately after the latest accident, Boeing’s media response followed best ...

news 8020 secures ongoing relationship with Aerogility
About us - 25th September 2018
8020 secures ongoing relationship with Aerogility

Here at 8020, we are celebrating the onboarding of Aerogility as a retained client, following a successful six-month PR project with the leader in intelligent maintenance planning for the aviation ...

blogs a typical day in the life of a travel PR specialist
About us - 16th August 2018
a typical day in the life of a travel PR specialist

As an agency specialising in aviation, travel and transport, we all have a natural passion for travel and, as a result, have collectively visited more than 90 countries. Being able ...

blogs Royal Brunei Airlines_ B787 (003)
Airlines - 9th August 2018
royal brunei airlines chooses 8020 for new long-haul push

We are delighted to announce our appointment by Royal Brunei Airlines, supporting the carrier as it bids for a larger slice of the long-haul market to Asia and Australia.As part ...