News & insights
Inspiring news, insights and comments from the 8020 team.
The Aerospace Technology Institute is a collaboration between the UK Government and the private sector to create a strategic framework and investment for the country’s aerospace industry. The organisation is ...
With increasing hope that 2021 will see a gradual return of foreign and domestic travel, ABTA’s Travel Marketing & PR Conference this month was well timed. The ...
, 30 As the diesel car market collapses across Europe, now is surely the moment to press home to the public the benefits of electric vehicles (EVs).In the ...
In the midst of the near global lockdown caused by the coronavirus (COVID-19) pandemic, it can be hard to keep conversation flowing with your customers, stakeholders, partners and staff. With ...
This week, I asked some of our travel, transport and aviation clients: “What is the best media training tip you have ever been given?”A simple question, but the responses demonstrated the ...
As communications professionals, a key part of our day-to-day lives involves liaising directly with journalists. Here at 8020, as a specialist travel PR agency with a focus across aviation, travel technology and ...
Boeing is experiencing its worst crisis in decades, after two crashes involving its new and relatively unproven 737 Max aircraft. Immediately after the latest accident, Boeing’s media response followed best ...
The use of colour in branding is a topic that has been widely disputed for decades. However, in travel PR, we know that many people will make an instant association ...
Facebook is currently under intense fire for its role in and response to the Cambridge Analytica scandal. This event seems a turning point in how positively many users feel about ...
When it comes to women in the media, we are at a turning point.Hollywood figures have been putting their privileged position on the world stage to good use, and bringing ...
Marketing is always adapting. Even in the years since I studied the subject at university, the industry has changed dramatically. Then, the focus was very much on advertising and product ...
If you are ever caught lying, people find it hard to trust you again. That’s an indisputable fact. And when trust, like a good reputation, takes years to build, you ...