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Inspiring news, insights and comments from the 8020 team.
London City Airport appoints 8020 Communications
news London City Airport appoints 8020 Communications
News - 20th April 2026
London City Airport appoints 8020 Communications

London, UK: Aviation, travel and transport specialist consultancy 8020 Communications has been appointed by London City Airport as its retained agency with a global brief.8020 Communications will drive international awareness of ...

blogs The language of luxury
Agency insights - 20th April 2026
The language of luxury

Language allows us to convey a message, but also provides control over how that message is perceived.Benjamin Lee Whorf, an American linguist, considers the concept of language controlling messaging in ...

blogs From Loyalty to Lifestyle: Rethinking Frequent Flyer Comms in a Post-Crisis World
Airlines - 17th April 2026
From Loyalty to Lifestyle: Rethinking Frequent Flyer Comms in a Post-Crisis World

During the Covid-19 period, we saw a lot of rapid change. Many of us watched our workplaces introduce hybrid or fully remote working almost overnight. Entire social habits shifted, nightclubs ...

blogs Reimagining the coach sector – why diversity needs a front seat in 2026
Transport - 13th February 2026
Reimagining the coach sector – why diversity needs a front seat in 2026

When I attended The Big Coach Conversation event – which brought together manufacturers, compliance experts and industry leaders to discuss the future of the coach sector – one topic lingered ...

blogs Turbulence in the boardroom: how airlines are managing communications in a volatile world
Airlines - 18th December 2025
Turbulence in the boardroom: how airlines are managing communications in a volatile world

2025 has been unpredictable in countless ways, with global politics being anything but stable, economic pressures rattling both individuals and companies and tech evolving at a pace we’ve simply never ...

blogs LinkedIn as a leadership tool: How aviation leadership are building influence
Social Media - 25th November 2025
LinkedIn as a leadership tool: How aviation leadership are building influence

LinkedIn has quietly become a leadership tool for executives who want to build influence and speak directly to the people shaping the aviation industry. What once felt like a place ...

blogs Cabin crew: the rise of employee advocacy in aviation marketing
Social Media - 19th September 2025
Cabin crew: the rise of employee advocacy in aviation marketing

Think back to your last flight. Was it the cabin crew’s warm welcome that stuck with you? A funny announcement that made you smile? Or maybe the calm reassurance you ...

blogs From terminals to touchpoints: How PR can shape the airport experience
Aviation - 12th September 2025
From terminals to touchpoints: How PR can shape the airport experience

For millions of travellers, airports are more than just gateways – they’re the first glimpse of a new adventure, or the final chapter of a memorable trip. They are where ...

blogs Why is Generative Engine Optimisation (GEO) so important?
AI - 1st September 2025
Why is Generative Engine Optimisation (GEO) so important?

As generative AI transforms how people search, discover and evaluate brands, a powerful new opportunity has emerged for communications professionals: Generative Engine Optimisation (GEO).Unlike traditional SEO, which aims to improve ...

blogs The Astronomer saga and the power of PR
Crisis Communications - 30th July 2025
The Astronomer saga and the power of PR

Many of you will have heard of Astronomer by now – popularised by THE scandal of the year.At a Coldplay concert in July, Andy Byron (now ex) CEO of Astronomer ...

blogs Why public transport needs better storytelling
Transport - 7th May 2025
Why public transport needs better storytelling

Public transport is a cornerstone of society. It’s more than a means of getting from A to B – whether for school, work or healthcare – it connects communities, keeps ...

news Exploring the PR landscape in Central Europe, with 8020’s Commetra partner
Agency insights - 1st May 2025
Exploring the PR landscape in Central Europe, with 8020’s Commetra partner

This month, we hear from Euan Edworthy MBE, founder and senior partner of our Commetra partner Best Communications in Prague, about the PR landscape in Central & Eastern Europe:I came ...