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Inspiring news, insights and comments from the 8020 team.
Why public transport needs better storytelling
blogs Why public transport needs better storytelling
Transport - 7th May 2025
Why public transport needs better storytelling

Public transport is a cornerstone of society. It’s more than a means of getting from A to B – whether for school, work or healthcare – it connects communities, keeps ...

blogs Top 5 social media platform updates that you need to know
Social Media - 10th March 2025
Top 5 social media platform updates that you need to know

Social media platforms are constantly evolving, as the market becomes increasingly competitive with more apps being developed, all fighting for a spot to be the number one social network platform. ...

blogs Addressing the ‘crisis of grievance’ – Edelman 2025
Agency insights - 29th January 2025
Addressing the ‘crisis of grievance’ – Edelman 2025

On the eve of the inauguration of the United States’ 47th President, the 2025 Edelman Trust Barometer was released, the annual analysis of public trust and credibility in government, business, ...

blogs Five questions to ask yourself before starting Google Ads
Digital marketing - 6th January 2025
Five questions to ask yourself before starting Google Ads

Running Google Ads has plenty of benefits: (almost) guaranteed appearance in the SERPs, the ability to directly target your audience with the messaging you want, and it can be very ...

blogs Exploring new horizons: PR strategies for promoting underserved travel destinations
Travel - 30th September 2024
Exploring new horizons: PR strategies for promoting underserved travel destinations

As travel confidence in on the rise, travel companies are spreading their wings and flocking to new and underserved destinations in an effort to diversify revenue streams and set themselves ...

blogs Harnessing the power of data-driven storytelling in travel and aviation PR
travel pr - 9th September 2024
Harnessing the power of data-driven storytelling in travel and aviation PR

When it comes to making the most of their customer data, most travel companies are well-versed in using it as a direct marketing tool, targeting prospects and customers with personalised ...

blogs What do I need to know about labelling AI-generated content on social media?
AI - 22nd August 2024
What do I need to know about labelling AI-generated content on social media?

As aviation, travel and mobility PR and marketing experts, a question that has been posed to us this week is – how does labelling AI-generated content on social media work? ...

blogs Using digital tactics to reach customers ahead of NBAA
Digital marketing - 31st July 2024
Using digital tactics to reach customers ahead of NBAA

By using digital tactics – alongside a PR campaign – to reach customers ahead of NBAA, you maximize the investment you’ve already made in event attendance.While each campaign is different, ...

blogs Five takeaways from the Farnborough Airshow
Aviation - 29th July 2024
Five takeaways from the Farnborough Airshow

Every two years, a business aviation airport in Hampshire plays host to the world’s largest players in commercial aerospace and defence. Billions of pounds worth of deals are debated, signed ...

blogs Five Questions to 8020’s non-executive director Jim Donaldson
80:20 Communications - 10th July 2024
Five Questions to 8020’s non-executive director Jim Donaldson

Jim, how does it feel to be joining the team at 8020 Communications?I am so pleased to have 8020 in my portfolio. I have known Marc for a long time ...

blogs What’s new in social media – what the latest updates mean for your travel brand
Social Media - 4th July 2024
What’s new in social media – what the latest updates mean for your travel brand

When social media boomed in the 2010s, its main use was connecting users and allowing them to post pictures for the benefit of family and friends. Now, it has evolved ...

blogs How to make the most of industry events
Trade Show PR - 5th March 2024
How to make the most of industry events

Industry events and trade shows are a staple of any PR agency’s calendar, and no more so than in the aviation industry post-pandemic, where the desire to engage face-to-face with ...