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PR Agency 80:20 Communications Opens in Guildford

Integrated PR - 5th March 2010

Guildford, 5 March 2010 – 80:20 Communications, a fast-growing PR consultancy, is now offering world-class media relations from a new main office in Guildford, attracted by the town’s business opportunities, transportation links and quality of life.

Specialising in business-to-business, consumer and online PR, 80:20 Communications works with clients across many industries and is particularly known for its work in aviation and travel, technology and financial and professional services. The company serves major multinationals and growing businesses alike and has clients including Cessna Aircraft Company, The Stationery Office and Puttenham-based FiscalReps.

80:20 Communications was founded by managing director Marc Cornelius, formerly a country manager with Hill & Knowlton, one of the largest PR agencies in the world. He says: “We offer the skills and professionalism of an international agency with the attentiveness of a local firm.”

80:20 client Cessna Aircraft Company, the world’s largest private jet manufacturer, has its UK office in nearby Farnborough. Cessna’s vice president for International Sales Trevor Esling says: “80:20 has really helped raise Cessna’s profile in Europe and the Middle East. We’ve had an excellent relationship with the company for several years. It’s great to have their advice so close at hand in Guildford now.”

Cornelius adds: “We still operate a satellite office in London, but Guildford is very attractive as our main base for a range of reasons. It’s a vibrant commercial centre with a high concentration of quality businesses. It’s convenient for London, with the station only a short walk from our office at 1 Farnham Road. And, crucially for a service business, it’s a very pleasant place to work. Many locally-based PR professionals commute reluctantly to London every day, so there’s a deep talent pool to tap as we grow.”

According to 80:20 Communications, any company looking to improve its PR in 2010 faces two major challenges. “Things have changed hugely of late as a result of large-scale media redundancies and the impact of the Web,” says Cornelius. “Good press coverage now depends on tailoring PR to the individual needs of frazzled, overworked journalists. One size no longer fits all. It’s never been more important to understand the media and create publication-ready copy, so it’s a real advantage that our team includes professionally-trained journalists.

“At the same time, it’s essential to be visible on the Web. Whether you develop software or sell toffee, your customers’ best chance of finding and sizing you up is via a search engine. Your PR therefore now needs to use search engine optimisation and social media to ensure you can be found online.”

To learn more about the latest trends in PR, sign up for the 80:20 Communications newsletter or call Marc Cornelius on 01483 549020.